Preparing for a successful home sale

Posted by Dan Miller, REALTOR on Thursday, July 11th, 2019 at 6:25am.

We loved working on our most recent west side listing, which just sold yesterday to a new home owner. This listing was actually a project that we had been working on for a long, long time. It all started almost 4 years ago when we hired a photographer to capture exterior photos of the property. We knew we'd use the photos someday - we weren't sure when - so we collected some nice exterior pictures on a beautiful summer day. 

proactively planning for your home sale

Working proactively for a successful listing

We were optimistic our clients would experience a successful sale due to all of the great work they had been putting into their listing. Here are a few of the things we worked on together over the last few months and years. 

  • First, we kept our clients up-to-date on the evolving real estate market and the market value of their home. Our clients received all of the information they needed in order to price their home properly for the current market. 
  • Our clients also consulted extensively with our stager, Debbie Lea. Debbie created a staging plan for their listing and recommended a few minor cosmetic improvements which significantly increased the market value of their property.  
  • While our clients worked on their staging plan and cosmetic updates, our team worked on a number of other items. For example, we took photos of the property's exterior and gathered photos of the local parks, schools, and neighborhood pool. We had the home professionally measured and created a floor plan for the property. We also created a listing in the MLS and used the listing to launch an aggressive "coming soon" marketing campaign.  

The early results were positive

Even before the property was made available for showings, our clients had 8 buyers scheduled for private tours - in addition to all of the buyers who made plans to attend the upcoming open house. When the doors were opened for showings, our sellers received multiple offers, a great sales price, and a super quick closing. All of our advanced planning, collaboration, and coming soon marketing paid dividends for our clients. And it all started almost 4 years ago - with a handshake, a plan, and a great working relationship. 

Do you have a friend or family member with a real estate need and who prefers to do business on a handshake? Please have them contact us. At Mad City Dream Homes, we don't lock clients into long listing contracts and long buyer agency agreements. We emphasize collaboration and doing what it takes to help our clients reach their real estate goals. To learn more about our approach to real estate, check out this article for some recent examples of how we routinely go the extra mile for our home-selling clients. 

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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