Our Home-Selling Results

Are you interviewing real estate agents to sell your home? Our home and condo selling statistics speak for themselves.

The statistics below include all Dane County single family home and condo sales recorded in the South Central Wisconsin MLS database from January 1st through December 31st, 2018, for properties $1,000,000 and under. In each case we compare our home-selling statistic against the MLS average for Dane County, Wisconsin.  

On average our listings receive a full price offer within 18 days of being placed on the market.

Measuring Performance

If you're in the process of interviewing listing agents, be sure to ask each agent how their numbers stack up against the statistics below. Then be sure to ask each agent how many homes they sell each year, too. 

Sold Price Percent of ORIGINAL List Price: 1/1/2018 - 12/31/2018

  • Mad City Dream Homes: 100%
  • MLS average 98% 

On average our properties receive a full price offer. The average MLS listing sells for 2% under the original list. That's because many average listings undergo one or more price reductions before they sell. At Mad City Dream Homes, most of our listings sell without any price reductions at all, and the majority of our listings sell at or above the original full list price.  

Our sellers net a 2% higher sales price compared to the average MLS seller. For the average $300,000 home, we add $6,000 in value to our clients' bottom line.

Percent of Listings with Competing Offers (1/1/2018 - 12/31/2018)

  • Mad City Dream Homes: 43%
  • MLS average: 28%

Our properties sell for higher prices because we design each listing to attract multiple offers. Forty-three percent of our listings received multiple offers in 2018, compared to the MLS average of 28%.

Days on Market Average: 1/1/2018 - 12/31/2018

  • Mad City Dream Homes: 18 days
  • MLS average: 35 days 

The "days on market" is the number of days that pass from the listing date until the accepted offer date. On average our clients receive an accepted offer in just over 2 weeks compared to the MLS average of over one month. We save our clients over 2 weeks of marketing time compared to the average MLS listing. 

Listing Success Rate: 1/1/2018 - 12/31/2018

  • Mad City Dream Homes: 94%
  • MLS average: 86%

Ninety-four percent of our listings resulted in a successful closing, compared to the MLS average of 86%. 

Hot Listings vs Cold Listings

"Hot listings" fetch higher market prices than "cold listings".

Hot listings are aggressively-marketed and properly-priced homes that sell quickly and without price reductions. Hot listings generate a strong buzz as soon as they hit the market, and they motivate buyers to compete for a home.

Cold listings are under-marketed and over-priced homes that sit on the market. A cold listing fails to take advantage of the time when buyers are most curious about a home - at the very beginning of the listing. And many cold listings undergo multiple price reductions before they sell. 

Planning for Success

We involve you in the pricing process to ensure there are no unexpected surprises down the road. You deserve to know up front how much your home is worth. Ultimately you will receive the highest market price when your home is priced properly and marketed aggressively from the very beginning of your listing. 

Are you interviewing listing agents?

We'll customize an aggressive home-selling plan that is designed to sell your home quickly and at the highest possible price. Contact us online or by phone at 608-852-7071 to schedule a consultation.

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