Jennifer and Jordan Hegerfeld worked with Maureen Moran as they were getting ready to buy their first home. The couple found themselves with an accepted offer on their ideal condo, but there were hitches with securing the mortgage. Read on for the story of how Maureen’s persistence helped these first-time homeowners successfully purchase their new home.

Ready to become homeowners

Jennifer and Jordan began searching for their first home in March of 2019. They were ready to have a place of their own with more space, in a great school district for their child. At first, they considered single family homes, but most of the properties in their price range were fixer uppers and not in move-in condition. They found themselves looking for condos, which

Imagine you and your buyer agent have been looking for the right home for the past few months, and now you know you've found the right one. You're excited by the possibilities of owning your next home, but you realize you need guidance on how to structure and negotiate your offer to purchase. Here are five great questions to consider before you and your agent draft your offer. 

5 questions to ask before writing your offer 

1) What is important to the seller?

Having your buyer agent ask the listing agent this simple, open-ended question can reveal so much about the seller's priorities. And usually, you will learn there are factors very important to the seller that have nothing to do with price. For example, the seller may prefer a specific

The fall season is a real estate market unto itself, with its own unique dynamics and opportunities. Below we share a few aspects of the autumn market that are good for buyers and sellers to know. 

Opportunities for buyers in the fall market

Right now is a great time to be shopping for a home, and here are two big reasons why:

There are fewer buyers to contend with in the fall

Take a look at this chart below, which shows Dane County buyer activity throughout the calendar year. Right now there are roughly 40% fewer offers being accepted compared to the peak months of March, April, May and June. The pace of the market is slower in the fall, and easier on buyers. 

There are fewer multiple offer situations and bidding wars in the fall

Sometimes your life’s work happens almost by accident. For Doreen Meland, designing and staging homes came naturally, even before she knew it could be a business. “I didn’t know I was doing it, but I was. A Realtor came through our home, and asked if I staged homes. After thinking about it, I decided it would be fun. My business has grown from there,” she says.

Doreen’s work covers a broad range of projects. She has a natural ability for interior design, and is a gifted landscaper. Both interior and exterior projects fill her portfolio.  She has helped clients efficiently stage their homes for sale. But she has also worked with clients who require a more thorough decluttering.

Doreen loves organizing. Recently, she assisted clients who needed to

In our competitive real estate market some buyers accomplish all of their real estate goals, while others seem to continually miss out. Why is it that some buyers succeed and others do not? Below we share a few thoughts and observations on this topic. 

Why some buyers succeed in Madison's tight real estate market

1) They have a clear picture. Some buyers have a very clear picture of what type of property they want to buy, when they want to buy, where they want to buy, and for what price. When it comes to features,  they know their list of "must haves" and "nice to haves". They've done their homework, and they have a good understanding of the inventory in their preferred location and price range. Buyers with a clear picture have a great chance of

The condo lifestyle is in high demand. From millennials making their first purchase to baby boomers down-sizing into a new setting, people of all ages are embracing condominium living.

The market has changed a lot over the last few years, and today's buyers are learning it's highly competitive. One outlet for buyers is the new construction condo market. As a general rule it's easier to purchase a new construction condo because this segment of the market has fewer competing buyers.

If you've been having a hard time finding the right condo in our low inventory market, check out the new construction options below. You might find the perfect fit in one of these growing condo communities.

Do you need help finding the right condo? Contact one of our

The Mad City Dream Homes team works in a unique way. While many Realtors work independently, our team works together, combining our unique skills and abilities to best serve clients’ needs.

Our buying and selling team

Tammy Steiner serves as a showing agent. She makes her schedule available, days, nights and weekends, to make sure buyers can attend showings as soon as properties are listed. “In this market, getting in the door quickly can be the key to actually finding, and getting an accepted offer on your property of choice,” she said.

Shelley Lazzareschi, Dan Miller, Maureen Moran and Chris Venden fill the roles of all-around agents.  Any member of the team is available to bring clients to showings, coordinate contracts, and provide

Home building is a major source of real estate in the Madison area, as many buyers are opting for a new construction home in one of the area's emerging neighborhoods. The appeal is two-fold - buyers get to choose their own customizations and finishes, and it's easier to purchase a brand new home because there's much less competition in the new construction market.

If you've been challenged by our low inventory market, evaluate your options and check out the properties available in some of the area's newest subdivisions. Who knows, you might find just what you're looking for in a new construction home.

Thinking of buying or building a new construction home? Here's our overview of over 70 emerging neighborhoods in the greater Madison area. Contact us

When deals need to be made, it all comes down to trusted relationships. You can buy and sell homes in Madison, but to do it well, you will need a Realtor who values relationships and brings solid negotiating skills to the table. This adds some strength to your real estate plan, and it helps remove some of the emotion that could otherwise cloud the negotiations. The Mad City Dream Homes Team can help you look at the big picture, and they have enough history in the business to creatively problem-solve, and get you the best deal.

"Our team places a high-value on quality communication, " says Maureen Moran. "We can gather so much more information about the sale for our clients, simply by picking up the phone and talking with the other agent." 

We've learned over the years that some folks can get a little confused about assessments, inspections, and appraisals - and the role each plays as part of the buying and selling process. If you're a little unclear yourself, this short overview will answer a lot of your questions.  

Assessments

An assessment refers to the "value" that the local taxing authority assigns to your property. Your local assessor assigns an assessed value to your property each year, that along with the mill rate, determines the amount of property tax you owe.

As a general rule of thumb you shouldn't use your property's assessed value to approximate how much it can sell for on the open market. That's because in most cases your local assessor has never been to your