In a world where "The Big Three" dominate much of the online real estate, can the local agent compete with the likes of Trulia, Zillow, and Realtor.com? The answer is a clear YES. The "local guy" can compete with the internet giants while growing a thriving business that is built for the long term. How can the local agent do it? By developing the right focus, providing the right services, and investing the necessary time and money to build a solid foundation for long-term success. In this post I share a few thoughts on developing the right focus.
Developing the Right Focus in the Era of The Big Three
- Assess how you invest your time and your money. Take stock of how you spend your time and your money and ask yourself this question: Are you
Let's suppose you and your agent have just listed your home on the MLS. You've followed these 5 tips for a strong listing, and you're off to a tremendous start. You've received 10 immediate showing requests and the early feedback is very positive. Buyers are loving your home; several are thinking of writing an offer. You like your odds for receiving a full-price offer, but can you leverage what you have into an accepted offer that is far, far above the list? Can your agent shoot for a price that is 3 percent above the list, 5 percent, or even more? The answer is yes, and here is how you agent can do it.