Staging is a key step in getting a seller’s home ready for professional photos and showings. But sometimes it just isn’t possible to leave behind furniture and decor during moving preparations. In these situations, we often suggest “virtual staging," which involves adding these items to each photo digitally.

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Virtual staging allows buyers to visualize how a room could be arranged and lived in. Including furniture in the image also makes most rooms feel bigger, ironically, as does traditional staging. 

We’re proud to work with Step Inside Media who consistently does a high-quality job selecting furnishings and color palettes that accentuate the beauty of each home. 

We’re always sure to include a note that a

We invest a significant amount of time, effort, and expertise into selling your home. But what about your location? 

At Mad City Dream Homes we love creating neighborhood, condo association and community guides to help us sell your unique location. We're also big believers in capturing community photos that help us sell the amenities and attractions in your neighborhood. 

Buyers, especially those from out-of-town, want hyperlocal information. And our community content helps prospective buyers get excited about your listing. As one small example, here's a sneak peek at some of the media that we'll be including in our upcoming listing near Monroe Street.  

We currently have hundreds of guides and thousands of photos covering locations

The traditional yellow oak cabinets can be made to look fresh and brand new again when you choose the right paint and the right painter for the job. Contact us when you'd like some guidance on your home improvement projects. We'd love to be a resource for you and help you make the right contractor connections. 

(professional photos of these freshly painted cabinets coming soon)

We recently shared our 2025 Madison area real estate predictions, and we feel it's important to share that we also expect homeowners insurance, property taxes, and the cost to maintain a home to rise in the new year. 

Climate change is having a real impact on insurance premiums and the cost to maintain municipal services, while a tight labor market is contributing to higher wages for contractors and the tradespeople who help us take care of our homes. 

Does this mean you should abandon your real estate goals for the new year? Absolutely not. There's still no place like home, and here in Dane County real estate will continue to be the best investment around. 

But, it would be wise for all of us to live within our means and to create a budget for

Here are our top 3 real estate resolutions for the new year: 

#1) Get your real estate advice from a reputable professional. You can find all kinds of information online. Some of it is helpful and accurate, much of it is not. A trusted professional will help you make the right decisions when it comes to buying, selling, and investing in real estate. 

#2) Take care of your property. There is no better investment than real estate. So protect your investment for the long-run by staying on top of your home maintenance projects. 

#3) Ask us for referrals to trusted contractors. We're here to connect you with contractors who will help you properly maintain your home and for a fair price. Reach out when you need a little advice and direction. It would

Too often realtors treat the other party in a negotiation as an adversary, which can create ill will and cause harm to their own client's best interests. Negotiations are not the time for ego, drama and spotty communication. 

The most effective negotiators actively engage with the other party, and always treat the other party with respect. The simple truth is we're able to most effectively advocate for our clients when we adhere to these basic principles. 

The winter season is an excellent time to schedule your interior painting projects. Painters generally have good availability in the wintertime, and rates may be a little more affordable, too.

Contact us if you'd like to be connected with a quality local painter, and stay tuned for our upcoming article on the latest color trends. 

We're receiving excellent feedback about Tyler Sabroff and his home remodeling team. From kitchen and bathroom remodels, to large window replacement projects, Tyler and his team are receiving rave reviews for their craftsmanship, customer service, and communication. To schedule your own home remodeling consultation, we encourage you to call Tyler at 608-445-9780. You'll be glad you made the connection. 

It's usually more advantageous to price your home slightly below its true market value than it is to price your home well above what it's worth. 

Many sellers are tempted to shoot for the moon in this market. But pricing too aggressively often results in an extended days on market, a lack of competition, and an offer that is well below the list. 

Pricing slightly below market value, on the other hand, is a proven strategy for attracting multiple offers, with squeaky clean terms, and for prices that far exceed the list. 

If you're planning to sell your Madison area home or condo in 2025, you're bound to have questions. Reach out to our realtor team for a complimentary consultation. We're here to be a resource for you and help you make good

Shelley just listed this home on Madison's west side, and with tremendous results. The sellers received 6 offers in total and ended up settling on one that was squeaky clean and well above the list price. 

This is just the latest example of the home-selling fundamentals at work. Beautiful staging, photography, and marketing -- along with sound pricing and negotiation -- deliver exceptional results any time of the year. Professionalism is always in season at Mad City Dream Homes :)