Selling Tips

Selling Real Estate in Madison & South Central Wisconsin: Property Selling Tips

Found 148 blog entries about Selling Tips.

What are the keys to a successful negotiation? Here are our tried and true philosophies for negotiating a great price and great terms on the sale of your home. 

Offer Negotiation - Mad City Dream Homes 

Our six negotiation tips for sellers

1) Create a beautiful real estate listing. 

One of our first goals early on in the listing process is to create a solid partnership between you, our stager, our photographers, and our creative team. Working together, we create a beautiful real estate listing with eye-popping photos and plenty of marketing materials which highlight the benefits of your home. Beautiful listings receive more online interest, more showings, and more offers - all of which give you more leverage when it's time to negotiate. 

2) Ensure your listing receives full

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The month of December has arrived, which means it's time for our annual real estate predictions. Below we've identified 8 key market trends for the coming year. For a look back at our 2019 predictions, check out this article which we published at the end of last year.

2020 Dane County Real Estate Predictions 

Our 2020 Madison real estate predictions

#1: Mortgage rates will remain well below 5 percent.

We're not economists and we're not experts in the mortgage market, but we do know 2020 is an election year. Because of this we expect mortgage rates will remain near historically low levels throughout all of 2020. 

#2: Inventory will remain low.

Dane County's growing population needs housing, but the pipeline of new listings and new construction homes isn't sufficient to meet the

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Over the years we've assisted hundreds of homeowners with their sale, and along the way we've observed a few key reasons why some sellers succeed (and others do not). Below we cover 4 key traits which our most successful sellers tend to exhibit. 

Successful Home Sellers in Madison WI

Four traits of successful sellers

1) They have a positive mindset about their sale

Our most successful sellers have positive expectations for their sale. Working side-by-side with our stager and our real estate team, they commit to doing all of the little things that will lead to multiple offers, a high price, and a quick closing. They know that by taking all of the right steps upfront they are positioning themselves for a successful sale and a smooth closing. 

2) They are proactive with their

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Does your home offer a truly special setting? Then use an aerial photo from a drone camera to sell your property's unique location. Below are some nice examples of aerial photography produced by VRX Media. These photos feature a few of our recent listings. 

Right now we have only a short window of time until the leaves are off the trees and the snow starts flying. It's the perfect time to capture some colorful aerial photos in preparation for your upcoming real estate listing. 

Lake Monona setting

This photo shows our recent Morrison Street listing near Lake Monona, Willy Street, and Downtown Madison. 

Lake Monona Aerial Photo

Lots by Cherokee Golf Course

This aerial photo shows 4 buildable lots surrounded by the Yahara River, Cherokee Marsh, and Cherokee

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As we shared in a recent article there is still time to sell your Madison area home before the snow starts flying. And even if you don't plan to sell until 2020, this fall is the perfect time to start working on your sale. Here are a few things you and your listing agent can work on right now in preparation for your upcoming listing. 

Planning and Preparing for a Fall Real Estate Listing

Planning and preparing for your real estate listing

1) Learn your home's current market value

Mad City Dream Homes will complete a market analysis for you and help you understand your home's value on the open market. At the same time we'll share our recommendations for minor cosmetic updates which will help you sell your home quickly and for top dollar. Of course we'll re-visit your market analysis once your

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The fall season is a real estate market unto itself, with its own unique dynamics and opportunities. Below we share a few aspects of the autumn market that are good for buyers and sellers to know. 

Opportunities for buyers in the fall market

Right now is a great time to be shopping for a home, and here are two big reasons why:

There are fewer buyers to contend with in the fall

Take a look at this chart below, which shows Dane County buyer activity throughout the calendar year. Right now there are roughly 40% fewer offers being accepted compared to the peak months of March, April, May and June. The pace of the market is slower in the fall, and easier on buyers. 

Madison Accepted Offers by Time of Year

There are fewer multiple offer situations and bidding wars in the fall

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At Mad City Dream Homes, we implement a customized marketing plan for all of our home-selling clients. This philosophy allows us to produce some amazing marketing campaigns for our sellers, in particular for our clients who own a luxury home or condo. Below we share a marketing plan from Chris Venden and a few marketing examples from one of her recent luxury listings. Chris's listing attracted competing buyers, including an offer from one buyer who wrote a very strong offer for above the list. 

staging a luxury home

Marketing plan for a recent luxury listing

Mad City Dream Homes implemented all of the marketing strategies below. All marketing costs were paid for by our real estate team, which is the standard for all of our listings.   

Unlimited support from

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In this short question and answer topic we cover inspections and appraisals, and whether or not sellers are advised to attend. 

 can you attend inspection and appraisal

Can I attend my buyer's inspection? 

A home inspection is conducted by a licensed home inspector in order to assess the physical condition of the property. We generally advise our selling clients to vacate their property during the home inspection so the buyer, buyer agent, and inspector can speak freely about any issues that are found during the inspection. This is the commonly accepted etiquette in our market. If questions arise during the inspection which the seller is capable of addressing (for example, when was the furnace last serviced or the roof last replaced), these questions can be addressed shortly after the

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Every client with a home to sell has a unique property and unique goals. Because of this we treat each new listing as a unique and individual project. Our project-based approach allows us to exercise our creativity and professional judgment as we help our sellers make the most of their individual situation. 

Such was the case with our recent condo sale at Mariners Cove. Our clients lived out of state and needed a full-service team who would assume responsibility for their sale and produce a showcase listing for their property. They hired Shelley Lazzareschi to list and sell their condo, and Shelley did not disappoint. Below we share a few elements from Shelley's marketing plan, which led to the highest sales price ever within the association. 

Customized Condo Marketing Plan from Mad City Dream Homes

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Sometimes your life’s work happens almost by accident. For Doreen Meland, designing and staging homes came naturally, even before she knew it could be a business. “I didn’t know I was doing it, but I was. A Realtor came through our home, and asked if I staged homes. After thinking about it, I decided it would be fun. My business has grown from there,” she says.

Doreen Meland of Ready, Set, Show!Doreen’s work covers a broad range of projects. She has a natural ability for interior design, and is a gifted landscaper. Both interior and exterior projects fill her portfolio.  She has helped clients efficiently stage their homes for sale. But she has also worked with clients who require a more thorough decluttering.

Doreen loves organizing. Recently, she assisted clients who needed to

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