There is an old joke in the real estate business about the "three P's of selling a home". The first P is put a sign in the yard. The second P is place the listing on the MLS. The third P is pray another agent sells it.
Praying can't hurt, but a yard sign and the MLS are proven tools for marketing a home. A yard sign lets all passersby know your home is for sale. The MLS syndicates your listing to thousands of websites across the globe. However, a solid home-selling plan does much more than rely on a yard sign and MLS syndication. A solid marketing plan takes a much more comprehensive approach by selling the many benefits of your home.
One Big Drawback of the MLS
One big drawback of MLS syndication is the limit placed on descriptive text. The MLS…