Typically when we meet with a home-owner about the prospects of selling their home the consultation is very low-key. We don't bring a sales presentation to the consultation. Instead we focus on understanding the seller's questions and concerns and then making sure we address all of them during our meeting.
Usually we tour the home together and discuss the simple cosmetic improvements that will improve the home's marketability and market value. We discuss the specific marketing strategies that are a good fit for their home. We also cover the latest trends in their local real estate market and a good list price for their property. Last, we discuss the fees that are involved with selling their home.
By the end of our meeting the seller has a good understanding of the home-selling process and a good project plan and timeline for their sale. Typically the seller has all of the information they need to know whether or not we're a good fit for them.
We have a saying on our team, "Don't let the paperwork get in the way of the process." In other words, let's not delay a seller's progress by requiring a signed listing contract before we start working on their listing. Instead, let's get the seller on our stager's calendar so they can move quickly on getting their home ready for sale. Let's also connect the seller with reliable contractors who can help with any necessary painting, flooring, or home repair projects. Then, in the next few days, let's formalize the listing agreement with a signed contract.
This is how most of our listings begin - with a handshake. Once we've laid out a good plan for the seller, all we need is a verbal agreement and a handshake to move forward and begin our investment in the listing. We prefer this approach - and our clients do, too - because it's built on mutual trust. It sets the tone for a great working relationship which is the foundation for any successful sale.
Reach out to us anytime you have questions about the Madison area real estate market or the process of selling your home, condo, or investment property. We're here to serve.
This article is published courtesy of: Dan Miller, REALTOR Mad City Dream Homes & RE/MAX Preferred