A well-conceived Facebook ad can drive a ton of traffic to your listing. For example, we recently placed a Facebook ad for our newest listing in Parkwood Hills. The ad produced these results:
- 4,276 Facebook feed impressions
- 591 photo clicks
- 174 clicks to view the listing and open house ad on our website
We used the ad as part of our "coming soon" marketing to drive buyers to our upcoming open house. Over 50 parties attended the open, and less than 2 days later three great offers were on the table.
This Facebook ad drove some great traffic to our listing. Here are a few tips for creating your own Facebook ad for your upcoming sale.
5 Tips for Using Facebook to Attract Buyers to your Listing
1) Use the ad as part of a coming soon marketing campaign. Create some pent up demand for your listing by placing the ad several days to a week before you're ready for showings to begin. The right ad will generate some great buzz for your listing and bring buyers to your door.
2) Feature some beautiful photos in the ad. Professional photos of beautiful spaces will capture the attention of your audience and drive traffic to your listing.
3) Keep the ad short and sweet. Make the photos the focus of the ad, not the text. The right photos will generate the right response from your audience.
4) Include a link to your listing so your audience can get additional information about your property and your upcoming open house.
5) Create a custom audience in Facebook for your target demographic. For this ad our custom audience was adult Facebook users living on the west side of Madison.
About Custom Facebook Audiences
Geographic audiences can be defined for specific zip codes, cities or even a specific radius. Demographics can be refined by specifying the age, gender, and "interests" of your target audience. For example, you could specify an audience of women between the ages of 30 and 70 who have an interest in "real estate".
About the Timing of your Facebook Ad
Placing your ad as part of a coming soon marketing campaign is a great way to create pent up demand for your listing. When your showings begin the competition for your home will be fierce, and you'll have the negotiating advantage when the offers start rolling in.
For More Home-Selling Ideas
Check out our latest home-selling tips or reach out to us with your questions. We're always available to talk real estate.
