Properly executed a "coming soon" listing offers several big advantages over a traditional real estate listing. Below are three reasons why you and your agent should consider a coming soon listing as you prepare for your upcoming sale. Your listing will get more exposure, more showings, and more offers when you add a coming soon listing to your marketing plan.
3 Advantages of a Coming Soon Listing
1) A coming soon listing maximizes your home's exposure to the market by advertising your property well before it's ready for showings. Your listing can be placed on the MLS, Zillow, and classified ad websites. Visually-appealing ads on Instagram and Facebook can be very effective. A yard sign and post cards can also be used to promote your listing during the coming soon period.
All of this marketing creates pent-up demand for your listing because buyers need to wait before they can see your home in person. They'll be lined up and excited to tour your home as soon as you're ready for showings to begin.
2) A coming soon listing helps you gather feedback earlier on in the selling process. Your agent will gauge the level of interest in your home as your coming soon advertising unfolds. He'll take phone calls and field questions from buyers and buyer agents. Throughout the process he'll obtain a good understanding of how many buyers are seriously interested in your listing.
3) A coming soon listing allows you to adjust pricing based on the feedback you've received. One great benefit of this approach is you can use the feedback gathered during the coming soon period to adjust your pricing. Sometimes buyer interest is so strong during the coming soon period that it makes perfect sense to raise the list price for your home.
Experience has taught us that great coming soon marketing can actually increase your home's market value. Buyer anticipation and competition can become so strong that a new and higher price can be established for your listing.
For More Information on Coming Soon Marketing
Read this post to learn how coming soon advertising can be used as part of a 6 step process for selling your home. Check out all of our home-selling tips here, and of course feel free to contact us anytime you have questions about selling a home or condo in this year's market.
