How to attract multiple offers from virtual showings

Posted by Dan Miller, REALTOR on Wednesday, May 20th, 2020 at 7:46am.

Did you know many of our clients this year are attracting multiple offers to their sale without any buyers setting foot in their property? Are you wondering how to accomplish this for your own sale? Here are a few helpful tips based on our work in this year's COVID-19 market.

Sold Virtually by Mad City Dream Homes

First, get to know your market and determine the best price for your home. 

We'll start off by discussing current market conditions and a smart pricing strategy for your listing. Depending on your price point and location, listings may be scarce. If you choose your list price wisely, you'll be able to leverage that scarcity and attract competing offers from a group of highly motivated buyers

Next, start working on your staging. 

We'll connect you with our home stager, Debbie Lea. Debbie will work with you remotely and make your home shine online when it's time for your virtual showings to begin. As part of your staging plan, Debbie may recommend purchasing a few accessories that add color and warmth to your presentation. We can help you order those items and have them shipped directly to your home. 

Then we'll create the marketing that will make buyers fall in love with your home.

Once you staging is complete, we'll produce the visual media and marketing materials for your listing. Your visual media will include eye-popping professional photos and a slick virtual tour. We'll also create beautiful marketing materials that highlight your home's features and upgrades, and the benefits of living in your community. Your marketing presentation will inspire and inform your buyers - and give them the confidence they need to write a strong offer without ever setting foot in your home. 

Professional photos

Depending on your listing, we'll include aerial and community photos, in addition to photos of your home. 

Professional Listing Photos by Mad City Dream Homes

Professional virtual tours

There are several different technologies to choose from. We'll help you choose the one that's the best fit for your listing. 

Mad City Dream Homes Virtual Tours

Supplemental marketing materials

Feature sheets, floor plans and community info help buyers learn more about the benefits of your home and neighborhood. These extra marketing pieces give buyers the information and the confidence they need to write a strong offer. 

Supplemental Marketing Materials by Mad City Dream Homes

Last, let the virtual showings begin. 

This is where all of our planning, creativity, and hard work begins to pays off. Once we have several offers in hand we'll negotiate with all of your buyers and choose the one who offers you the cleanest offer and the best price. We'll also help you choose a buyer who has the financial security to make it all the way to closing. 

Do you need help planning for your Madison area home or condo sale?

We can help you think through the process and lay out a step-by-step plan for a successful sale. Even in this COVID-19 market, we can sell your home quickly and for top dollar, as we practice safety and social distancing. 

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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