Virtual tours have quickly become an indispensable marketing tool for sellers in our new era of social distancing. As we adjust to a new market, we're learning many buyers are comfortable using virtual tours as a substitute for the traditional walk-through. They're using virtual tours to learn about the features, flow, and condition of a property. And in many cases buyers are writing an offer without ever setting foot in the home.
4 types of virtual tours
There are several types of virtual tours, each with its own advantages. Here are 4 different technologies which we're making available to all of our home and condo selling clients right now.
Full-motion video tours
Starting at the front door, a full-motion video tour takes buyers through every room of the home. One nice feature of full-motion video is that it can easily be promoted on platforms like YouTube, Vimeo, and Facebook.
3-D dollhouse tours from Matterport
A 3-D virtual tour from Matterport allows buyers to to take their own self-guided tour through a property. It also produces a floor plan and provides a built-in tool that allows buyers to measure the dimensions of each room.
Zillow 3-D tours
A self-guided, Zillow 3-D tour can be attached to a property listing on Zillow, which gives the listing more exposure on the Zillow website.
3-D tours from Immoviewer
A self-guided 3-D tour from Immoviewer has the really nice feature of allowing buyers to explore the front yard, the back yard, and the surrounding properties in the neighborhood. It allows buyers to go in and out of the front and back door and view the property inside and out.
Virtual tours as interactive virtual showings
Virtual tour technologies are advancing quickly and are now allowing listing agents to host interactive virtual open houses and virtual private showings. In other words, listing agents are connecting with buyers online, and using technology to take buyers on a virtual walk-through of the home.
Which technology is the best fit for your real estate listing?
Please contact your preferred Mad City Dream Homes agent to discuss the best virtual tour and marketing strategy for your listing. Remember, virtual tours are helping our sellers receive multiple offers from buyers who have never set foot in their home. This may seem hard to believe, but it's our new normal in 2020.
Do you have questions about the Madison area real estate market and how to accomplish all of you real estate goals? Please reach out to us for a conversation. We'll give you all of the time and attention you need to thoughtfully address all of your questions and concerns. Together, we'll put a plan in place that will help you accomplish your buying and selling goals as we practice social distancing during this year of change.
This article is published courtesy of: Dan Miller, REALTOR Mad City Dream Homes & RE/MAX Preferred