Many buyers have a preferred neighborhood or condo community in mind when they start searching for a home. However, there are not always homes for sale on the market that match their criteria. How do you find an unlisted home in that oh-so-perfect neighborhood or condo community? Our agents have been successful in helping our clients discover these properties with letter writing campaigns. A letter writing campaign is a targeted marketing strategy that can connect buyers with their ideal home - before it comes on the market. Read on for tips from Maureen Moran and Dan Miller on how to leverage this strategy.

Why do letter campaigns work? They often provide a benefit to both the buyer and seller, and lead to an easier sale.

Maureen: Receiving

The home inspection is an important milestone in the home buying and selling process, and sometimes it can be a big sticking point. It’s not uncommon for a home inspection to reveal a few issues that buyers feel need to be addressed and the sellers say, “no way.” How can buyers and sellers work through this apparent impasse? A few of our realtors share some of the strategies they have used to help buyers navigate their inspection contingency - without jeopardizing the sale.

Five ways we help buyers navigate tricky inspections

1. Be professional

Sometimes inspections bring forth issues that sellers weren’t aware of, or disagree with. Sellers can even be offended by the results. We help by focusing the conversation on issues that negatively

Falling in love is part of the home buying process for many. You walk into a home and you just know it’s the one. Interestingly enough, a “love letter” can sometimes seal the deal for prospective buyers. In the context of real estate, a love letter is a letter penned from the buyer to the current owner of their dream home. Not all sellers are swayed by these letters, but in some situations a love letter can tip the scales in the favor of that buyer. Even when there are multiple offers. In this article, our team of Realtors share their insights about love letters, and how they can help you buy your dream home.

Chris Venden has had several buyers write love letters to sellers since she got into real estate 15 years ago. “I think it helps pave the

Buying or selling a home is one of the biggest decisions in your life. With so much on the line, you owe it to yourself to hire a REALTOR who is personally invested in you and your aspirations. How can you tell if you're working with an agent who is highly committed to you? It’s really about the way in which your agent shows up each day, attending to all of the details of your purchase or your sale, that has a huge impact on whether or not you achieve your goals.  

Here are 8 signs you're working with an agent who is personally invested in you.

• When you’re pricing your home, your agent does their homework and clearly articulates their reasons for their recommended list price. Your agent also recommends simple cosmetic updates that will

If you take some time to browse a few local realtor websites you might come away with the impression that buying a home in this market is easy. For example, one local real estate website says they make buying "easy and comfortable". And another says "we make real estate easy". 

While every good realtor should work to simplify and streamline the real estate experience, we believe you should know that buying a home in this market can be a lot like embarking on a journey, too. And sometimes the journey is filled with a few twists and turns, obstacles, and challenges. 

Common buyer challenges in 2020

Many buyers this year are facing a hyper-competitive real estate market, inspection surprises, and logistical and safety concerns created by the

The real estate market continues to be competitive for buyers in Dane County. With low inventory and low interest rates, there are plenty of buyers looking to buy their dream home. Our full time Real Estate Agents have time-tested strategies to help their clients stand out from the competition. Mad City Dream Homes REALTORs Ann Raschein and Maureen Moran share a few of their favorite tips and tricks to get their buyer clients into a new home.

Strategy 1: Personalized Outreach

Sometimes a well-crafted letter to the right potential seller can lead to a perfect real estate match. Maureen and Ann have both used this strategy, either to find a yet-to-be-listed property or to augment an offer.

Maureen: I have had buyers know exactly which condo

If you've been having a hard time finding your dream home, you may want to consider building your next house. There are plenty of builders in the Madison area who would love to work with you, and we can help you choose the one who's the right fit for your tastes and budget. We can also help you find and purchase the lot or land that your new dream home will be built on.

To learn more about the home-building process, please reach out to one of our real estate professionals. We'll help you understand how the process works and lay out a plan for building a beautiful home. 

If you'd like to learn more about locations with new construction properties in the Madison area, check out our blog for our list of emerging neighborhoods. Or, just reach out to

The home inspection is an important step in the process of buying and selling a home. It can also seem like a stressful event for buyers and sellers alike. Read below for tips from Al Gindt of BPG Inspections on having a smooth inspection. Al also shares how inspections have changed during the pandemic to keep both buyers and sellers safe.

What can buyers and sellers expect from an inspection?

A home inspection's first priority is to determine if there are any safety-related issues with a property. The second priority is to educate buyers on their new investment. “I try to emphasize to buyers that we’re not looking for specific issues as much as we're looking for what is going on in this home,” said Al. “Our goal with the inspection is to

You may be thinking it would be great to buy a new home. Perhaps you could use more space. Or, maybe it’s time to downsize from a two-story to a ranch-style home or condo. The catch is, you have to sell your current home first! Our team of full-time real estate agents helps clients with this scenario all the time. In this article, we'll share a few tips to consider that can help make the process less stressful. Coordination and some additional planning can go a long way to helping you sell and buy at the same time.

Tip 1: Focus on your home-selling plans first. It may be tempting to start looking for your dream home before you have prepared your home for sale. However, you risk finding the perfect home and being unable to write an offer because

Relocating across the country isn’t easy, but Jenn and her husband were committed to finding a place in Madison for their retirement. They worked with Shelley Lazzareschi and Tammy Steiner to find the perfect home, completing the entire home buying process virtually. They are moved in and loving their new place!

Jenn and her husband were planning to move out of California for their retirement. They decided they wanted to move somewhere in the midwest, and embarked on a year-long search. Then, Madison became their top destination.

“My daughter was accepted into a summer program at UW-Madison, and we fell in love with the area when we came to visit her,” said Jenn.

Jenn searched Google for “Madison Realtors” and really liked the Mad City Dream