Mad City Dream Homes Real Estate Blog, Madison WI

Here's a quick look back at the December Dane County real estate market, for both single family homes and condos. Let's jump right into it...

Dane County Single Family Home Update - Dec 2018

New Dane County single family home listings were the lowest ever for the month of December. A total of 211 new listings entered the market, a decrease of 12% from the year before. 

A low influx of new listings is keeping the inventory of active listings low, too. As of January 11th, only 1.5 months of supply were available for sale on the open market. 

 

Last month, a total of 265 accepted offers were recorded in the MLS - a decrease of 17% from the 321 accepted offers recorded in December of 2017. 

This historical view of accepted offers

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We recently listed and sold this condominium in the Town of Westport for $10,000 above the list price, which far exceeded our clients' expectations for their sale. The two biggest reasons for our clients' success were the staging and photography plans that we included in the marketing plan. The "before and after" photos below show the dramatic, positive impact that our stager and photographer had on this listing.

Living room photo before and after staging

The photo on the left shows the living room before the staging process began. The professional photo on the right shows the living room after our client worked with our preferred stager, Debbie Lea. 

Enhancing a listing with aerial photography

Next, we took our marketing to the next level

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At Mad City Dream Homes, we create an individualized marketing plan for every home and condo we sell. Each property has its unique selling points, and our marketing plans reflect that. We design our marketing plans to maximize each client's return on investment.

Real Estate Marketing Plan

Customized marketing solutions

Every successful listing begins with a good plan and a great team of professionals to carry it out. Below we share a few examples of how our team customizes our marketing according to the unique needs of each client. 

Staging an occupied home

The most effective way to increase a property's value is to stage it under the guidance of a qualified professional. This is why we connect you with Debbie Lea, the best professional home stager in the Madison

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Frank Lloyd Wright (1867-1959) gets a lot of attention -- and deservedly so -- for the mid-century modern homes and buildings he's designed in the Madison area. But less than 8 years after he attended civil engineering classes at UW-Madison, so did another "Frank" who would also become a prominent 20th century architect in a much different style.

Perhaps best known for designing what is now the Governor's Mansion and several other Period Revival homes in Maple Bluff, Frank Morris Riley (1875-1949) helped shape the look and feel of many of Madison's premier neighborhoods, including University Heights, Nakoma, Shorewood Hills, and along Sherman Avenue and Wingra Park. He also designed the Brittingham House in the Highlands, which is now the official

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Over the years it's been our observation that the most successful real estate agents assume a strong sense of ownership over their career. These agents know it's not the market that determines their path. It's what they bring to the market. So, how much ownership are you assuming for your real estate career?

One way to think of this is in terms of the foundation upon which your career is built. Are you continually building and reinforcing your foundation in real estate? Here are 5 ways you can build your own solid foundation and take control of your career.   

How to Succeed as a Madison Realtor

5 ways to own your real estate career 

1) Cultivate a positive mental attitude. Many successful agents work constantly on their positive mental attitude which sustains them

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You may have heard BMO Harris Bank recently eliminated all of its brick and mortar loan officers. BMO lenders, who once worked out of individual branches, now work out of a call center. Now all customer interactions with a loan officer take place online or over the phone. The face-to-face meeting has been eliminated at BMO.

BMO adopted this new customer service model because it costs less than the old model. It's also a response to evolving consumer preferences, which place a premium on speed and efficiency. Will BMO have a thriving mortgage business 5 years from now? We'll be watching to see how their new approach to service plays out. 

customer service in a digital economy

Our thoughts on face-to-face meetings

We understand why companies like BMO are eliminating the

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For a little insight, check out our graph below, which shows the number of accepted offers during the first 11 months of 2018. As the numbers below show, buyer activity is strongest in March, April, and May. Year in and year out the best time to sell is late winter and early spring. If you're planning to sell in 2019, this means the time to start preparing for your sale is right now. 

Best Time to Sell a Home in Dane County WI

How to prepare for your 2019 listing

Here are 4 steps you can take right now for a successful listing in 2019. 

1) Contact your favorite Mad City Dream Homes agent. Your agent will help you select the right price point, customize your marketing plan, and identify low-cost cosmetic updates that will improve your home’s value.

2) Schedule your professional

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The holiday weekend is here, and if you're still finishing your shopping, several Madison area businesses have great options to please everyone on your list!

For the foodie:

REAP Food Group is offering their annual "Taste of Wisconsin" store through today.  Visit their office on 306 East Wilson Street, and take advantage of all kinds of locally grown treats. Create your own gift basket, and take pride, knowing that you're supporting sustainable, local agriculture. The gift recipient will love the delicious assortment of foods like granola, pickles, beets, sunflower oil, popcorn and more! Pair it all with a Love Wisconsin coffee table book, and your gift is sure to please. 

REAP Food Group is a non-profit in Madison, dedicated to growing good

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Thinking of buying a home or condo in the Madison area? We've got three online tools that will help you reach your goals. Learn how to research building permits, research schools, and discover local neighborhoods with these 3 handy tools. 

Madison Home Buyer Tools

3 helpful tools for Madison area home buyers

City of Madison building permit database

Have you ever found yourself wondering whether or not a home improvement project was completed properly and up-to-code? The city of Madison has a database that allows you to view the permits pulled for any residential property in the city. When you have questions about an individual property, you can research its permit history by visiting this website:

https://elam.cityofmadison.com/CitizenAccess/

State of Wisconsin

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The Dane County real estate market had cooled noticeably for 3 straight months but rebounded nicely in November with a 7% increase in single family home accepted offers. According to our MLS data below, accepted offers increased from 326 in November of 2017 to 349 in November of 2018. Last month's increase followed 3 straight months of year-over-year declines, where offers had decreased by 10%, 16%, and 8% in August, September, and October, respectively. 

Dane County MLS Accepted Offers

In the City of Madison, November accepted offers increased by 14% after decreasing by 15%, 27% and 11% in the three previous months. There's no doubt the slow-down earlier this fall was due in part by the heavy rains and flooding that hit the city of Madison very hard. 

What will the market

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