If you've been thinking about a new look for your kitchen, you've probably been thinking about replacing your kitchen cabinets. Our team recently met with local business owner Dale Tomalin, who showed us a more cost-effective approach than replacement, and we were impressed by the finished product. 

Dale is the franchise owner of Spray-Net of Southern Wisconsin, creators of a painting technology that is flexible enough to avoid cracking, hard enough to avoid chipping, and smooth enough for washing. Dale's product transforms old kitchen cabinets by giving them a brand new, factory finish look. His work also comes with a 15-year transferable warranty. 

For more information, you can check out Dale's reviews on his Google Business Page. And for a

Most of our home and condo selling clients start working with us several months, and sometimes several years, before the for sale sign is posted in the ground. Very often this means we're helping our clients identify the simple cosmetic projects that add real value to their home. For example: choosing paint colors and painting projects, installing new light fixtures and new cabinet hardware, and installing new flooring -- to name a few. 

But sometimes, due to challenging circumstances, our clients need an extra amount of support, and we assume the role of general contractor. This was the case for our clients, Luke and Pat, who gave us the keys to their home and an $11,000 budget to address a few cosmetic updates. We stepped in as project managers,

Sometimes, due to challenging circumstances, our home-selling clients need an extra amount of support, and we step up to be their project manager. In these cases we're contacting contractors and obtaining estimates. We're scheduling projects and managing timelines. And we're keeping our clients up-to-date on the status of their work. 

This recent condo project on the westside of Madison is the perfect example. By investing $15,000 into paint, flooring, light fixtures, cabinet hardware, and a few other cosmetic updates, our seller was able to improve their condo's market value by more than $50,000. Mad City Dream Homes was a reliable resource throughout -- offering guidance on worthwhile projects, lining up contractors, and overseeing the work. 

We'd like to thank our clients, Jerry and Carolyn, for entrusting their home with us while they were away on an extended vacation. Before they left for their trip, Jerry and Carolyn gave us their keys and asked us to sell their home before their return from the West Coast. 

While they were away

We worked with two of our preferred contractors to complete a few painting projects, change out a few light fixtures, and update cabinet hardware throughout the home. Then we staged the home and launched our marketing, which resulted in a steady stream of showings and 4 very strong offers. In the end, Carolyn and Jerry were elated to accept an offer for well above the list price and with a closing date that was timed perfectly for their upcoming move. 

Who's selling? 

Right now we're seeing most of our sales centered around major life changes. Changes like downsizing into a smaller home and relocating to a new city. And unfortunately, events like death and divorce, too. 

And who's not selling? 

We aren't seeing as many "move-up" sellers as we have in the past. These are the people who are outgrowing their current home and wanting to move up to a larger one. We're learning that many of these folks are choosing to stay put for now, as they consider the impact of higher mortgage rates on their monthly budget.

What's your motivation to sell?

And what questions do you have about the market? Our team is always available for an open and honest conversation, and never with any sales pressure or

Owning a home is about more than having a place to live. It’s an investment, too. And at Mad City Dream Homes we are here to help you make smart decisions when it comes to your real estate investment.

For example

We are here to help you choose the home improvement projects that will provide the best return on investment, and help you select the right contractors, too. 

We're here to advise you as to whether or not you should buy an individual property, and share our opinion on its resale value. 

And of course, as students of the market, we're always available to share our perspective on all of the latest trends in Dane County.

So, whenever you have any financial concerns about any aspect of real estate, we invite you to please reach out

How did the stock market perform compared to the Dane County real estate market in 2022? This chart says it all. 

And where will the market go from here?

Based on what we see in the market right now, we're predicting another year of strong real estate prices here in Dane County. For more information, we invite you to check out our 2023 predictions, where we cover many of the current trends in the Madison area. Or talk to your preferred Mad City Dream Homes realtor. We're always available to talk about your future, and the future of real estate, too. 

It's time for a big shout out to our clients, LeAnn and Roger, who just sold their Madison home for $620,000 after paying $550,000 for it just over a year ago. That's 13% more than their original investment. Not bad at all for the cold month of January. 

The keys to success? Here are a few insights:

#1) Smart cosmetic updates

A little fresh paint, some new cabinet hardware, and a few new light fixtures -- all based  on the recommendations of the Mad City Dream Homes team. Mad City Dream Homes provided the contractor recommendation, too. 

#2) Professional staging

Thanks to the artistry of Debbie Lea and Shelley Lazzareschi, LeAnn and Roger's home stood out as a showcase listing and attracted a tremendous amount of traffic during the holiday

Designer and color consultant, Wendy Broadhead, has been working in the home decor field for over 25 years, so she has a lot to offer on this topic. According to Wendy:

"Selecting your main home color can be daunting, but getting the right color makes everything else just fall into place. Whites and Off-Whites are so versatile, looking elegant and classic or rustic and relaxed."

(Swiss Coffee from Benjamin Moore -- photo from Benjamin Moore)

Choosing the right colors

Before you take on any large scale painting projects, Wendy recommends choosing your main color first. Some of her favorite colors include Benjamin Moore colors Simply White (OC-117, soft, slightly creamy), Swiss Coffee (OC-45, a touch of warm gray), and Chantilly Lace (OC-65,

Congratulations to our clients Roger and Jennifer, who just sold their longtime home and bought their new dream home all on the same day!  

So much collaboration and teamwork went into making this move possible.

• Debbie Lea and Shelley Lazzareschi took the lead on the staging plan and made sure Roger and Jennifer's home looked its very best. 
• Grant Priehs addressed a few minor repairs and light cosmetic updates. 
• Hellenbrand Painting touched up a few spaces inside the home. 
• Arran Krantz produced the beautiful listing photos, interior video, and neighborhood video. 
• Tracy Kapela produced the floor plan, neighborhood guide, and guide to Roger and Jennifer's home. 
• Dan Miller oversaw the sales strategy, marketing plan, and all of the