A 3 dimensional "dollhouse" tour is a wonderful way to show off a luxury property or perfectly staged home. In a dollhouse tour, the viewer uses the arrow keys on a computer keypad to navigate the property virtually, glimpsing 360 degree views of every room. For some recent examples from our own listings, take a look at the 3 dollhouse tours below, all of which were produced by Justin Lackner.
9th floor Nolen Shore Condo
This dollhouse tour does an excellent job of conveying the panoramic Lake Monona views spanning the dining room, living room and master bedroom of this perfectly staged condo. Take control of this tour yourself and try zooming into the lakefront view. With this up-close look, you're able to obtain a very realistic view of Lake Monona. Now try navigating the entire condo. The tour allows you to view every room in the unit, even the master bathroom and master bedroom closet. Click the image below for a link to this virtual tour.
9th floor 100 Wisconsin Ave Condo
This tour features another luxury downtown condo, except this unit at 100 Wisconsin Ave has over 3,200 square feet and is twice the size of the condo above. It is absolutely LOADED with amenities. This self-guided tour is the best way to view this condo, because there is so much to take in. Take a spin yourself, and notice how you're able to obtain 360 degree views of every room in the condo. Click the image below for a link to the tour.
Luxury home in Janesville
This amazing property in Janesville includes some beautiful spaces on both the main and lower levels. Note how you can use the tour to navigate both levels of the home. With over 4,400 finished square feet, this home is best viewed online via this dollhouse tour. Click the image below for a link to the tour.
More marketing tools for luxury properties
A few other marketing tools are very well suited for unique, historic, and luxury properties. Some of these include:
A feature blog article, which we promote to your target audience via Google Ad Words
A bound and electronic book that highlights the many features of the property and its location
A high resolution slideshow which includes dozens of photos of the home, the lot, and the surrounding area
Rented furniture and artwork through Brook Furniture
Unlimited interior, exterior, and aerial photos - taken by the best real estate photographers in Madison
Eye-popping social media ads on Facebook and Instagram
"Coming soon" marketing which features your showcase photos
Promotion in our monthly newsletter
We'll be blogging about a few of these topics in the near future. In the meantime, please contact us with any questions you have about selling your own luxury property in the greater Madison area. We'll help you brainstorm creative and aggressive marketing strategies and put a solid plan in place for your sale.
This article is published courtesy of: Dan Miller, REALTOR Mad City Dream Homes & RE/MAX Preferred