Selling your Home's Upgrades and Features

Posted by Dan Miller, REALTOR on Monday, August 28th, 2017 at 5:23am.

Documenting features and upgrades is a great way to demonstrate your home's value and justify your list price to buyers and appraisers. This 30 second video offers 3 quick tips to help you get started with the process. 

How we help you sell your home's features and upgrades

Once we have your list of upgrades, we'll use this information to create professional marketing materials for your listing. If your list of upgrades is extensive, we can create an itemized list similar to this one from a recent listing. 

Example of a "features sheet"

Another great marketing piece is our "features sheet". Our features sheet displays your home's key selling points alongside your professional photos to create an eye-catching promotional piece. 

Pages from a "home book"

We produce other more extensive marketing materials, too. Our "home book" combines professional photography with your key selling points to create a comprehensive marketing piece for your listing. 


We highlight the main living spaces in your home. 


We also use the home book to promote your neighborhood (or condo community). 

Example of a promotional article

Thinking outside the box a little, we can even promote your listing through a feature article. Once your article is posted, we take out online ads that drive your target audience to your listing.   

Every marketing plan is unique

We work with some wonderful stagers, photographers, and our own creative marketing team to develop a customized plan for every listing. Our creative team also includes, you, the seller. 

Are you in search of a comprehensive marketing plan for your own listing? Get in touch with us. We'll sit down with you, learn more about your goals, and brainstorm some creative strategies that will make your listing top of mind with your target audience. 

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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