How we rescue expired listings

Posted by Dan Miller, REALTOR on Monday, November 12th, 2018 at 5:54am.

Recently a Madison-area home owner contacted us and asked us to assist her with her sale. Her previous listing with another brokerage had expired without selling, and she was looking for some new ideas, more showings, and a quick offer.

When we visited with her at her home, we saw some opportunities to improve her listing and help her accomplish her goals. The "before and after" photos below demonstrate why we were able to help our client move forward with a successful sale. 

Master bedroom: before and after photos

This listing photo shows the master bedroom after we helped our client prepare her home for showings. 

Professional Home Staging by Debbie Lea

This photo shows the master bedroom before we began the staging process. 

Master Bedroom without Staging

The results

We spent two weeks preparing the home for its new listing. Six days after we listed the home for sale, our client accepted an offer without any reduction in the list price. The property was sold and closed after only 24 days on the market. 

Our approach to selling this expired listing

Our experience with this listing shows how collaboration with a team of experts can lead to tremendous results. Our team of professionals for this listing included the amazing Debbie Lea, who oversaw the staging plan for the home. Grant Priehs was another valuable resource. Grant replaced many of the dated light fixtures in the home with inexpensive and new fixtures. He also installed new hardware on the kitchen cabinets and repaired a few items throughout the home. Justin Lackner and Samantha Haas provided the professional photos for the new listing. And last, but not least, Shelley Lazzareschi was the listing agent who oversaw the entire marketing plan and negotiated a successful closing. 

Do you know someone who needs help with their sale? 

Ask them to connect with us. We'll meet with them, get to know their property, and offer some fresh ideas that will help them get their sale on track.  

For more information, check out these related articles

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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