Tagged : staging

Found 24 blog entries tagged as "staging".

A staged home sells much faster than a vacant home, because it helps buyers imagine their belongings and lifestyle there. Sometimes, staging a home is not possible when the home has been vacant for some time. That was the case with a recent condo listing. The sellers were not living in the area, and their daughter had been living in the condo. After she moved out, they were ready to put the condo on the market.

Maureen Moran met with the sellers to see the unit. The unit was nicely maintained, but had the risk of presenting as bland or too small because it was empty. Based on the price point, it wasn’t financially feasible to furnish the unit before putting it on the market. Maureen suggested virtually staging the condo. Our team took photos of each of

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Now that the holiday season has passed, we're receiving a lot of calls from folks who want to discuss what they need to do to prepare for a successful sale. This is a fun time of year for us, because we're helping a lot of clients come up with a clear set of steps that will help them sell for top dollar in this year's hot spring market. 

a perfectly staged home by Mad City Dream Homes

Creating value with staging and cosmetic updates

Many of our clients are preparing for their sale right now by working with our stager, Debbie Lea. In many cases Grant Priehs, one of our favorite contractors, is also a part of the collaboration. These are proving to be incredibly productive meetings. Not only are we working as a team to create a great staging plan for each property, we're also implementing the

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Martin Menocal is more than a photographer; he's an artist. Martin's attention to detail and dedication to his craft are truly remarkable, which is why Martin is one of our preferred photographers. Here are just a few examples of Martin's work from some of our recent real estate listings. 

Interior photos by Martin Menocal

Interior Real Estate Photo Martin Menocal Photography 

Martin Menocal Interior Listing Photo of Kitchen

Martin Menocal Luxury Condo Photo

Martin Menocal  Real Estate Listing Photo

Martin Menocal Bedroom Listing Photo

Martin Menocal Photo of Tree Top Porch

Martin Menocal Interior Special Feature Photos

Interior Listing Photo with Side by Side Features

Exterior and outside photos

Martin Menocal Real Estate Photo from Curb 

Martin Menocal Exterior Photo in Nakoma

Martin Menocal Exterior Real Estate Photo - Grand Videre

Exterior Condo Photo by Martin Menocal

Exterior Waterside Condo Listing Photo

Exterior Side by Side Features Listing Photo

Nolen Shore Exterior Patio Photos

Photos are the most important part of every listing

A listing with beautiful photos receives more looks and clicks online, which leads to more requests for showings, more buyer competition, and a higher price on the sale of the home. Remember, we don't have a set budget for our listings. This philosophy allows us to work with the best

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Even if you don't plan to sell until 2020, this summer is the perfect time to tackle the painting projects that will increase your home's value and improve its mass appeal. If painting projects are on your list, we highly recommend hiring a skilled contractor who specializes in preparing homes for sale. Integrity Painting and Warden & Sons are two family-owned companies that have helped many of our Madison area clients with interior and exterior painting projects. Over the years both companies have consistently delivered high-quality work that provides a great return on investment. 

10 high value painting projects

10 ways to improve your home's value with paint

Here are 10 ways a reputable painting contractor can help you prepare for a successful sale and maximize your sales

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Thinking of selling your home in the coming year? Below are 10 low-cost home improvement projects that add real value to your home. Over the years we've helped many sellers completely transform the look of their home by implementing these and similar projects. In some cases clients have increased their home's market value by tens of thousands of dollars through their sweat equity and only a minimal financial investment.   

Simple Home Improvement Projects

10 low-cost home improvement projects

1) Replace dated bathroom mirrors, towel bars, and towel rings with newer and inexpensive pieces. This one simple change can dramatically improve the appearance of a dated bathroom. Our amazing stager, Debbie Lea, can show you which products to buy and where to buy them. Remember, we offer

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We recently listed and sold this condominium in the Town of Westport for $10,000 above the list price, which far exceeded our clients' expectations for their sale. The two biggest reasons for our clients' success were the staging and photography plans that we included in the marketing plan. The "before and after" photos below show the dramatic, positive impact that our stager and photographer had on this listing.

Living room photo before and after staging

The photo on the left shows the living room before the staging process began. The professional photo on the right shows the living room after our client worked with our preferred stager, Debbie Lea. 

Enhancing a listing with aerial photography

Next, we took our marketing to the next level

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At Mad City Dream Homes, we create an individualized marketing plan for every home and condo we sell. Each property has its unique selling points, and our marketing plans reflect that. We design our marketing plans to maximize each client's return on investment.

Real Estate Marketing Plan

Customized marketing solutions

Every successful listing begins with a good plan and a great team of professionals to carry it out. Below we share a few examples of how our team customizes our marketing according to the unique needs of each client. 

Staging an occupied home

The most effective way to increase a property's value is to stage it under the guidance of a qualified professional. This is why we connect you with Debbie Lea, the best professional home stager in the Madison

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Recently a Madison-area home owner contacted us and asked us to assist her with her sale. Her previous listing with another brokerage had expired without selling, and she was looking for some new ideas, more showings, and a quick offer.

When we visited with her at her home, we saw some opportunities to improve her listing and help her accomplish her goals. The "before and after" photos below demonstrate why we were able to help our client move forward with a successful sale. 

Master bedroom: before and after photos

This listing photo shows the master bedroom after we helped our client prepare her home for showings. 

Professional Home Staging by Debbie Lea

This photo shows the master bedroom before we began the staging process. 

Master Bedroom without Staging

The results

We spent two weeks preparing

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At Mad City Dream Homes we create a customized marketing plan for each home-selling client. A key part of our marketing is the staging plan that we develop for each new listing. As you'll see from the 5 recent listings below, we customize our approach according to the needs of each individual property. 

Success story #1: staging an occupied home by Debbie Lea

This listing was prepped for sale by home staging extraordinaire, Debbie Lea. Debbie's staging plan helped our seller receive multiple offers and a record sales price for this condo association. 

Professional Home Staging Debbie Lea Madison WI

Success story #2: staging a luxury property with rented furniture

For this luxury listing, Debbie Lea collaborated with Brook Furniture Rental by selecting the furniture, artwork and

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When the best of the best collaborate, good things are bound to happen. We recently watched this unfold with our Nolen Shore Condo listing, which drew multiple offers and accepted one above listing price in just 3 days.

This downtown high-rise overlooking Lake Monona is stellar on its own, but with the help of professional stagers and a photographer we were able to quickly transform this vacant property. "It demonstrates what can happen when you have all the right players involved to plan, execute, and manage a project," said Realtor Dan Miller.

Behind the scenes were stagers Debbie Lea and Karla Gones and photographer Justin Lackner, whose combined expertise helped make this condo shine. 

While most of our listings only use Debbie Lea,

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