Tagged : staging

Found 26 blog entries tagged as "staging".

When a buyer first steps into a staged home during a showing, they usually find it easier to picture themselves living there. A vacant or sparsely furnished home can be more challenging for buyers, because it can be tough for them to imagine where their furnishings will go.

A recent client worked with Shelley Lazzareschi to sell the condo they weren’t living in. They had been living in northern Wisconsin and had never fully moved into their Madison condo after it was built, so it was minimally furnished. Renting furniture for staging was cost-prohibitive for the seller, so Shelley and Debbie Lea from Showcase Home Stagers assisted the client by doing the staging themselves. Debbie and Shelley spent a few hours shopping for various items like artwork,

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Debbie Lea virtual staging exampleMany parts of the real estate process can be done virtually, including staging. Staging is an important part of the home selling process. A staged home tends to have better listing photos, which attracts more buyers and helps it sell faster. For a while now, a home's first showing has been on the internet. But in this unique time of social distancing, listing photos and a virtual tour may be the only ways a buyer can see your home before writing an offer. It's more important than ever to showcase your home through great staging, photos, and a virtual tour.

 

Debbie Lea

Debbie Lea of Showcase Home Stagers has been helping clients virtually for years, so staging a home without ever stepping inside isn’t a new challenge for her. Due to the COVID-19 pandemic,

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A staged home sells much faster than a vacant home, because it helps buyers imagine their belongings and lifestyle there. Sometimes, staging a home is not possible when the home has been vacant for some time. That was the case with a recent condo listing. The sellers were not living in the area, and their daughter had been living in the condo. After she moved out, they were ready to put the condo on the market.

Maureen Moran met with the sellers to see the unit. The unit was nicely maintained, but had the risk of presenting as bland or too small because it was empty. Based on the price point, it wasn’t financially feasible to furnish the unit before putting it on the market. Maureen suggested virtually staging the condo. Our team took photos of each of

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Now that the holiday season has passed, we're receiving a lot of calls from folks who want to discuss what they need to do to prepare for a successful sale. This is a fun time of year for us, because we're helping a lot of clients come up with a clear set of steps that will help them sell for top dollar in this year's hot spring market. 

a perfectly staged home by Mad City Dream Homes

Creating value with staging and cosmetic updates

Many of our clients are preparing for their sale right now by working with our stager, Debbie Lea. In many cases Grant Priehs, one of our favorite contractors, is also a part of the collaboration. These are proving to be incredibly productive meetings. Not only are we working as a team to create a great staging plan for each property, we're also implementing the

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Martin Menocal is more than a photographer; he's an artist. Martin's attention to detail and dedication to his craft are truly remarkable, which is why Martin is one of our preferred photographers. Here are just a few examples of Martin's work from some of our recent real estate listings. 

Interior photos by Martin Menocal

Interior Real Estate Photo Martin Menocal Photography 

Martin Menocal Interior Listing Photo of Kitchen

Martin Menocal Luxury Condo Photo

Martin Menocal  Real Estate Listing Photo

Martin Menocal Bedroom Listing Photo

Martin Menocal Photo of Tree Top Porch

Martin Menocal Interior Special Feature Photos

Interior Listing Photo with Side by Side Features

Exterior and outside photos

Martin Menocal Real Estate Photo from Curb 

Martin Menocal Exterior Photo in Nakoma

Martin Menocal Exterior Real Estate Photo - Grand Videre

Exterior Condo Photo by Martin Menocal

Exterior Waterside Condo Listing Photo

Exterior Side by Side Features Listing Photo

Nolen Shore Exterior Patio Photos

Photos are the most important part of every listing

A listing with beautiful photos receives more looks and clicks online, which leads to more requests for showings, more buyer competition, and a higher price on the sale of the home. Remember, we don't have a set budget for our listings. This philosophy allows us to work with the best

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Even if you don't plan to sell until 2020, this summer is the perfect time to tackle the painting projects that will increase your home's value and improve its mass appeal. If painting projects are on your list, we highly recommend hiring a skilled contractor who specializes in preparing homes for sale. Integrity Painting and Warden & Sons are two family-owned companies that have helped many of our Madison area clients with interior and exterior painting projects. Over the years both companies have consistently delivered high-quality work that provides a great return on investment. 

10 high value painting projects

10 ways to improve your home's value with paint

Here are 10 ways a reputable painting contractor can help you prepare for a successful sale and maximize your sales

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Thinking of selling your home in the coming year? Below are 10 low-cost home improvement projects that add real value to your home. Over the years we've helped many sellers completely transform the look of their home by implementing these and similar projects. In some cases clients have increased their home's market value by tens of thousands of dollars through their sweat equity and only a minimal financial investment.   

Simple Home Improvement Projects

10 low-cost home improvement projects

1) Replace dated bathroom mirrors, towel bars, and towel rings with newer and inexpensive pieces. This one simple change can dramatically improve the appearance of a dated bathroom. Our amazing stager, Debbie Lea, can show you which products to buy and where to buy them. Remember, we offer

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We recently listed and sold this condominium in the Town of Westport for $10,000 above the list price, which far exceeded our clients' expectations for their sale. The two biggest reasons for our clients' success were the staging and photography plans that we included in the marketing plan. The "before and after" photos below show the dramatic, positive impact that our stager and photographer had on this listing.

Living room photo before and after staging

The photo on the left shows the living room before the staging process began. The professional photo on the right shows the living room after our client worked with our preferred stager, Debbie Lea. 

Enhancing a listing with aerial photography

Next, we took our marketing to the next level

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At Mad City Dream Homes, we create an individualized marketing plan for every home and condo we sell. Each property has its unique selling points, and our marketing plans reflect that. We design our marketing plans to maximize each client's return on investment.

Real Estate Marketing Plan

Customized marketing solutions

Every successful listing begins with a good plan and a great team of professionals to carry it out. Below we share a few examples of how our team customizes our marketing according to the unique needs of each client. 

Staging an occupied home

The most effective way to increase a property's value is to stage it under the guidance of a qualified professional. This is why we connect you with Debbie Lea, the best professional home stager in the Madison

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Recently a Madison-area home owner contacted us and asked us to assist her with her sale. Her previous listing with another brokerage had expired without selling, and she was looking for some new ideas, more showings, and a quick offer.

When we visited with her at her home, we saw some opportunities to improve her listing and help her accomplish her goals. The "before and after" photos below demonstrate why we were able to help our client move forward with a successful sale. 

Master bedroom: before and after photos

This listing photo shows the master bedroom after we helped our client prepare her home for showings. 

Professional Home Staging by Debbie Lea

This photo shows the master bedroom before we began the staging process. 

Master Bedroom without Staging

The results

We spent two weeks preparing

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