Staging success stories

Posted by Dan Miller, REALTOR on Thursday, October 25th, 2018 at 1:19pm.

At Mad City Dream Homes we create a customized marketing plan for each home-selling client. A key part of our marketing is the staging plan that we develop for each new listing. As you'll see from the 5 recent listings below, we customize our approach according to the needs of each individual property. 

Success story #1: staging an occupied home by Debbie Lea

This listing was prepped for sale by home staging extraordinaire, Debbie Lea. Debbie's staging plan helped our seller receive multiple offers and a record sales price for this condo association. 

Professional Home Staging Debbie Lea Madison WI

Success story #2: staging a luxury property with rented furniture

For this luxury listing, Debbie Lea collaborated with Brook Furniture Rental by selecting the furniture, artwork and accessories to be placed in the home. This property received a full price offer within a week of going on the market. 

Staging a Luxury Property with Rented Furniture

Success story #3: staging a vacant home with rented furniture

Before we listed this more modest condo, the walls were a bright mustard yellow. The seller followed our recommendation by painting the walls Kilim Beige. Then we worked with The Cozy Home to have the property staged with rented furniture, artwork, and accessories. This property received a quick, full-price offer that made our client very happy :) 

Staging a Vacant Property by The Cozy Home

Success story #4: staging and cosmetic updates

This vacant home, which was built in the 1970s, still had many of its original finishes before we listed it for sale. We contracted with Grant Priehs to update the lighting, remove old curtains, enhance curb appeal, and make repairs before putting the home on the market. Grant also staged the home with his own inventory of furniture and accessories. Grant's excellent work helped our client attract multiple offers and a sales price that was far above the list.     

Home Staging by Grant Priehs

Success story #5: virtual staging

For this vacant condo listing, we determined the best strategy was to use "virtual staging". In the listing photo below, all of the furniture and artwork were superimposed on top of the original photo. Our "virtually-staged" listing photos generated a ton of immediate interest and led to another full-price offer.  

Virtual Staging of a Vacant Home

5 different properties, 5 unique staging solutions

The examples above are a good reflection of our marketing philosophy. We don't use a one-size-fits-all marketing plan. Instead, we invest a significant amount of planning into the presentation of each new listing, including cosmetic updates that increase market value and reduce the time to sell.  

Do you know someone who's planning to sell their home in the greater Madison area? Connect them with us. We'll create an individualized marketing plan for their home, and lay out the important next steps for a successful sale. 

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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