Documenting your Home's Features in Your Real Estate Listing

Posted by Dan Miller, REALTOR on Friday, December 11th, 2015 at 4:43am.

how to brag about your homeModesty is a likable trait, but when it comes to real estate it won't help buyers like your home. If you want your home to sell high and sell quickly, a little vanity can go a long way. Below we offer a few ways you can show the world why your home is the best buy in the neighborhood. 

See all of our home-selling tips here.

4 Ways to Brag about Your Real Estate Listing

  1. Focus on looks by consulting with a professional home stager, hiring a professional photographer, and hiring a professional videographer
  2. Write a compelling listing description that motivates buyers to call their agent and schedule a showing for your home. 
  3. Advertise your home's improvements and upgrades
  4. Document your home's features room-by-room.

In this post we cover how to document your home's features room-by-room. The screenshot below shows how we did this for a client who sold her home with us earlier this year.

Why you Should Document your Home's Features

Documenting your home's features is a very easy (and smart) thing to do. As you can see from the example above, it's a simple bullet point list that outlines all of your home's obvious and not so obvious selling points. We like to place printed copies at each property so buyers have a handy reference. We also attach PDF copies to your online MLS listing so buyers and buyer agents can learn about your home's features even before they tour your home. A nice list of features can motivate buyers to schedule a showing for your listing.

Note from the example above that many of the features in this home would have gone unnoticed by buyers if we did not call attention to them in our list. For example, the heated flooring, under cabinet lighting, and invisible fencing are all subtle features that would not have been discovered by buyers simply by touring the home.

A features list also helps one often forgotten audience - appraisers. After your offer is accepted, your buyer's lender will hire an appraiser to tour your home and render a professional opinion of your home's value. A good list of features will give the appraiser the information she needs to render a well-informed opinion. Creating a features list is a great thing to do because it helps guard against a low appraisal. A low appraisal can be a seller's worst nightmare. It often results in a reduced purchase price, or at worst a canceled offer to purchase. We'll cover the appraisal process in more detail in a future post.

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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