The trails and surrounding waterways that provide recreation, tourism, and transportation opportunities contributed to the Village of McFarland’s branding initiative in 2018, which generated a new logo and slogan: Naturally Connected. “We are a place of nature...with a small town feel but not too far from Madison,” said village President Brad Czebotar.
When the Lower Yahara River Trail opened in 2017, it created an important link between the southeast side of Madison at the newly renamed William G. Lunney Lake Farm County Park and McFarland at McDaniel Park. Bicycle commuters now have a safer and quicker way to get to work using the floating boardwalk and pedestrian bridge -- the longest in the state and what village Administrator Matt Schuenke
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