When deals need to be made, it all comes down to trusted relationships. You can buy and sell homes in Madison, but to do it well, you will need a Realtor who values relationships and brings solid negotiating skills to the table. This adds some strength to your real estate plan, and it helps remove some of the emotion that could otherwise cloud the negotiations. The Mad City Dream Homes Team can help you look at the big picture, and they have enough history in the business to creatively problem-solve, and get you the best deal.

"Our team places a high-value on quality communication, " says Maureen Moran. "We can gather so much more information about the sale for our clients, simply by picking up the phone and talking with the other agent." 

We've learned over the years that some folks can get a little confused about assessments, inspections, and appraisals - and the role each plays as part of the buying and selling process. If you're a little unclear yourself, this short overview will answer a lot of your questions.  

Assessments

An assessment refers to the "value" that the local taxing authority assigns to your property. Your local assessor assigns an assessed value to your property each year, that along with the mill rate, determines the amount of property tax you owe.

As a general rule of thumb you shouldn't use your property's assessed value to approximate how much it can sell for on the open market. That's because in most cases your local assessor has never been to your

At Mad City Dream Homes we're producing some amazing results for our home-selling clients in 2019. Here are more recent success stories which demonstrate how we routinely go above and beyond to help our clients achieve their goals. 

More Home Seller Success Stories in 2019

Chris Venden: Chris recently listed a luxury condo for sale in Madison. For this listing, Chris carried out an ultra-aggressive marketing plan which demonstrated the creativity our team brings to the table. Chris's marketing plan included extensive staging support from Debbie Lea (the best stager in the business), eye-popping professional photos, a 360 degree virtual tour, Google AdWords, a magazine quality book, and marketing that thoroughly documented this condo's many fine

If you've researched listing agents in the Madison area, you've probably come across a few realtors who heavily promote their own coming soon website. These websites can be great marketing tools for listing agents. By bypassing MLS syndication and restricting the marketing to their own website, some of these agents are able to increase their client base by funneling "buyer leads" to their teams. Unfortunately, this type of marketing is less helpful to the seller, because it exposes their listing to only a very small percentage of the market.  

There is a better approach for coming soon marketing

There is a better approach for sellers and that is to use coming soon marketing which exposes their listing to the entire market. This approach serves

One of the unique traits of our real estate team is our true commitment to helping our clients achieve their home-selling goals. Here are a few examples from the last few months which show how our listing agents routinely go above and beyond to serve our clients. 

Home selling success stories

Shelley Lazzareschi: Shelley recently assisted a new client who was undergoing challenging family circumstances and whose listing had expired with another real estate brokerage. When Shelley toured the property she identified several inexpensive cosmetic improvements that would greatly benefit the sale of the home. Our client had already moved out-of-state, so Shelley secured a reliable and affordable contractor for our client and oversaw the completion of

Many of our Madison area sellers are concerned about proper etiquette when they open their door for showings. Our sellers want to be respectful of the buyers who are visiting their home, and they wonder if they should allow each buyer the opportunity to view their home privately, without any other buyers in the house. We get this question a lot, especially during the hot spring market, when buyers are out in droves. 

Should you allow for double-booked showings?

Our short answer to this question is "yes", you should allow for overlapping showings, and for two main reasons. The first reason is you'll expose your home to more buyers when you allow each buyer to tour your home at their requested time. Although it would be nice to grant each buyer a

Do you know someone who needs to sell their home and under challenging circumstances? We’ve helped many different types of sellers over the years who’ve needed extra levels of attention and support.

Helping sellers when they need it most

Some of the sellers who need a special level of support from us are clients who’ve lived in their current home for many years. The prospect of preparing a long lived in home can be overwhelming. For these sellers, we recognize both the physical and emotional facets of a home sale - and we’re ready to support them through all the phases of the selling journey. For instance, we work with organizing/decluttering specialists who can make sorting and editing a house full of memories a simpler process. During the home

Congratulations! You’ve just signed your listing contract and put your home on the market. You’re excited and a little nervous about the prospects for your sale, and you’d like to know whether or not your listing is on track as your marketing plan unfolds. So how do you know if your listing is moving in the right direction? Here are 3 forms of feedback that will help you answer this question.

Three types of listing feedback

Here are the 3 types of feedback that will help you track the progress of your listing.

#1: How many showings is your listing generating?

This first form of feedback comes down to whether or not your listing is generating enough showings in order to attract an offer. Here are a few guidelines you can use to evaluate

We recently listed and sold this condominium in the Town of Westport for $10,000 above the list price, which far exceeded our clients' expectations for their sale. The two biggest reasons for our clients' success were the staging and photography plans that we included in the marketing plan. The "before and after" photos below show the dramatic, positive impact that our stager and photographer had on this listing.

Living room photo before and after staging

The photo on the left shows the living room before the staging process began. The professional photo on the right shows the living room after our client worked with our preferred stager, Debbie Lea. 

Enhancing a listing with aerial photography

Next, we took our marketing to the next level

At Mad City Dream Homes, we create an individualized marketing plan for every home and condo we sell. Each property has its unique selling points, and our marketing plans reflect that. We design our marketing plans to maximize each client's return on investment.

Customized marketing solutions

Every successful listing begins with a good plan and a great team of professionals to carry it out. Below we share a few examples of how our team customizes our marketing according to the unique needs of each client. 

Staging an occupied home

The most effective way to increase a property's value is to stage it under the guidance of a qualified professional. This is why we connect you with Debbie Lea, the best professional home stager in the Madison