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Mad City Dream Homes Real Estate Blog, Madison WI

We recently blogged about the shifting summer real estate market, and how buyers and sellers should adjust their expectations accordingly. This confuses some people, because media headlines can lead us to believe the market is always in a crazy, hyperactive state. The truth is the market is constantly changing throughout the year.

Another thing to keep in mind about real estate headlines is most of the time they're based on old data. For example, very soon we'll be reading about the latest market data for closings that occurred in the month of June. The important thing to remember about the June data is it's based on offers that were written in the months of April and May. By default, most of the headlines we read are the result of market dynamics

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The National Association of REALTORS (NAR) has released it's 2017 Profile of Home Staging. The profile is based on a survey of several thousand agents and focuses on the impact of staging on the home selling process. 

Among the Key Findings:

  • 77% of buyer agents say staging makes it easier for buyers to visualize a property as their future home
  • 49% of buyer agents say staging a home increases the dollar amount offered
  • 62% of listing agents say staging a home decreases the time on market


Other Interesting Data

The survey also reveals only 8% of real estate agents hire a professional to stage their listings. Our real estate team falls within that 8%. We hire Debbie Lea to stage our occupied homes and The Cozy Home to stage our

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Here's the vision we have for our real estate agents as our team continues to grow:

We're known as being among the best real estate agents in Madison and South Central Wisconsin. Our clients trust us because they know we're competent, they know we care, and they know we devote extra time and attention to their goals.

The best part of our real estate team is the people. 

We're learning each new person who joins us is raising the bar for the team and influencing all of us to become better agents. We all have different personality types and different strengths, but we're all very similar in a few key ways, too. Here are 7 traits shared by the members of our team. 

Seven Characteristics Shared by our Real Estate Agents

  1. We have positive
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Tax strategies and tax preparation may not be the most exciting part of your business, but doing it well is crucial to your success. Meicher CPAs know this, and enjoy partnering with clients that have more complicated tax matters, like small businesses, real estate clients, and clients with larger investment profiles. Their CPAs specialize in a wide range of business models, so business owners can be confident that the CPA they work with will have some inside knowledge into what they do.

Every business, and even every owner can require different strategies. For example, some clients like to publicize their charitable giving. Others like to give generously, but keep their donations a secret. Both types can benefit from specific (and likely

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Even in a hot seller's market there are plenty of over-priced listings which won't sell until the owner gets realistic about pricing. For some sellers, that realization is happening right now. The over-heated spring market has given way to a more balanced summer market, motivating some owners to drop their price in order to get their property sold.  

Opportunistic buyers are pouncing on price reductions

Some buyers have given up on their search because they don't believe there are enough listings to go around in the summer market. Other more opportunistic buyers are staying in the game and acting immediately as soon as the right price reduction or right listing comes along. 

It's true, there are fewer new listings to choose from in the

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"Let's eat out." 

It's a phrase often uttered begrudgingly at the end of a long work day when there's little time – or motivation – to cook. But add an exclamation point and suddenly it takes on a new meaning.

Let's Eat Out! is a summer series of rotating food cart dinners at more than a dozen outdoor locations in the Madison area. People can stop by various parks from 5:30-7:30 p.m. Mondays through Thursdays, weather-permitting, until Aug. 3 to grab a bite to eat from nearly 30 local vendors.

"Let's Eat Out! promotes and advocates for the success of local mobile food entrepreneurs while bringing neighborhoods together and expanding access to local food," according to its Facebook page.

Even though many meals are made quickly, you don't

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Imagine you've come across a new listing with a beautiful, recently upgraded kitchen. The kitchen space is perfect for you and your family, but you're wondering who did the work and whether or not permits were pulled for the plumbing and electrical. If the property is located in Madison, there's a great online tool you can use to get answers to your questions. 

City of Madison Licenses & Permits Webpage

The City of Madison Licenses and Permits Webpage helps consumers research building permits pulled for individual properties. To access the page, go to If this is your first time using the site, you'll need to start by registering for an account. 

Once you've registered for an account, select the

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In addition to staging, there are 4 other low-cost, high-impact improvements that can dramatically increase your home's value and mass appeal. This 30 second video covers our top 4 home improvement tips.

12 Ways a Painter Can Help You Sell Your Home

Our #1 home improvement tip is to hire a professional painter to freshen up your home. Painting by a professional always pays for itself, usually many times over. Here are 12 ways a professional painter can add sparkle and value to your listing. 

  1. Remove dated wallpaper and replace with a fresh coat of neutral paint. Kilim Beige from Sherwin Williams is a great all-around color for the purposes of selling a home. 
  2. Replace bold colors with neutral colors that give your home more mass
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On any given summer day at the UW Arboretum, you'll likely cross paths with bikers, runners and perhaps even a turkey.

The free, public space south of Lake Wingra includes 20 miles of trails that wind through woods, gardens, prairies, marshy ponds and oak savannas. This time of year they are bursting with colorful wildflowers and chipper critters.

Take in the beautiful sights and sounds at your own pace from dawn to dusk. And be sure to stop by the visitor center to fill up your water bottle, ask a volunteer for a map, and check out the bookstore and art gallery.

You can also bring along your binoculars or camera during guided hikes, often held Sunday afternoons, and learn about everything from butterflies and birds to blooming plants and

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We're excited to be listing unit 903 at the 100 Wisconsin Ave Condominiums on the capitol square. This corner condominium is actually two combined units with 4 bedrooms, 3 bathrooms, a home theatre, and over 3,200 finished square feet. It features sweeping skyline views of Lake Mendota, Lake Monona, and the State Capitol building. The new owner will have the option to purchase the condo fully furnished, with decorating by Decker-Cole Interiors and furniture selections from The Century House and Crate and Barrel. 

A Dramatic Foyer with Marble Tile

The entrance to this downtown luxury condo is through a dramatic, curved foyer with column and marble tile. 

An Open Concept Floor Plan with Panoramic Views

Unit 903 features a chef's kitchen

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