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Mad City Dream Homes Real Estate Blog, Madison WI

Today officially marks the start of fall, which means we're also in the midst of Oktoberfest. And whether or not you own a pair of lederhosen or know how to drink from a boot, you can still get in the gemuetlichkeit spirit.

The Isthmus OktoBEERfest is already in the books for 2017, but there are many other celebrations throughout the Madison and Dane County area that will highlight the German flavors and sounds of the season. Be sure to click on the event name for more details.

New Glarus Oktoberfest
When: September 21-24
Where: Downtown New Glarus
Events: Live music, beer tent, food stands, craft vendors, farmers market, tractor pull, 5K/10K and 2-mile walk

Essen Haus Oktoberfest
When: Noon to 8 p.m. Saturday, September 23
Where: 514 E. Wilson St.,

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The idea of opening a winery has been planted in David Korb's mind for a long time. It finally came to fruition in spring 2017 with the opening of Drumlin Ridge Winery, located just north of Madison between Waunakee and the town of Westport.

Korb, his wife Brenda, and their son Keenan eliminated their work commute by building the nearly 6,400-square-foot winery on one of the four neighboring parcels where they have lived for 27 years.

"Our home is just right out the back door," Korb said. And it's been the perfect spot to grow his dream.

He started making apple juice from their orchard in the early 1990s, and soon a friend suggested they make wine. Now there are over a dozen varieties of grapes growing on 3 1/2 acres of vineyards on the

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In this low inventory market a little creativity and elbow grease can make all the difference in your home search. One very effective way to find and buy a home is to send letters to property owners in your preferred location. If you're targeting a specific neighborhood or condo community, mailing letters is an excellent way to find properties before they get listed for sale. By being proactive, you gain the advantage over other buyers who rely on more traditional search strategies. 

buying a home through direct mail

Why personal letters work

Upon receiving your letter many property owners will be pleasantly surprised by the prospects of a quiet sale. It's like pressing the easy button. Suddenly, all of the stress and anxiety that come with the traditional listing could be

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From patching and painting to wallpapering and drywalling, Mike and Dianna McMaster have been busy updating the interior of their nearly 2,000-square-foot farm house at 501 Muller Road in the town of York over the last 15 years.

While they are ready to downsize, it will be tough for them (and their grown kids and younger grandchildren) to say goodbye.

"Being that we did most of it ourselves, it's a lot of blood, sweat and tears," Dianna said. "It's a house that we will definitely miss."

Built nearly a century ago in a nearby town, this 3-bedroom, 2-bathroom house in northeastern Dane County just hit the market, featuring plenty of updates and stunning countryside views.

Main level

The biggest change came with the addition above

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Summer is winding down, but festival season isn't quite over yet. Especially when it comes to Madison's longest-running neighborhood gathering.

Bring the whole family to the 40th annual Willy Street Fair for free this weekend, from 2-9 p.m. Saturday, Sept. 16, and 11 a.m. to 7 p.m. Sunday, Sept. 17.

You'll find a variety of music, food vendors, and eclectic entertainment along the 800, 900, and 1000 blocks of Williamson Street. Get there at 11 a.m. Sunday for the parade, and hang out for the raffle drawing later at 6:30 p.m. at the Third Lake Market lot.

There will be over 30 acts between the Main, Folk, Willy Beats, Kids, Culture, and WORT Underground stages, with something for everyone. For a full lineup, click here. All are welcome to join

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One of the fantastic features of many Madison neighborhoods is the conservation parks that are designed nearby. Prairie Ridge Conservation Park is a perfect example. Located on the city's southwest side, Prairie Ridge offers just over a mile of natural trails, and connects Skyview Meadows/Westhaven Trails and Ice Age Falls.  The neighborhoods are built around it, but the views make you feel like you're out in the country.

The trail opens next to Raymond Ridge Park. It offers a mowed walking space between natural prairie. The views change with the seasons, as different plants bloom and grow.

Trails are open for hikers, but signs ask you to leave pets at home. The trail turns in a few different directions.

You can make it a short walk, and arrive

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In this real estate careers topic we cover 2 basic ways real estate teams go about their online marketing.

real estate internet marketing

The first strategy is called forced interaction marketing. With this approach, a website user is asked to give up their contact information in order to view online content. On a lot of real estate websites this means users are asked to register in order to view a property listing. This practice is commonly referred to as forced registration.  

Our team's strategy is attraction marketing. With attraction marketing, we create a lot of great online content and give all of it away with no strings attached. As a result, the people who contact us online do so through voluntary registration. 

How teams convert forced leads

Some real estate

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advantages of multiple offersCompeting offers are a seller's best friend. With multiple offers in hand, a seller has the psychological advantage and is in a great position to control the outcome of the negotiation and sale.   

In this article we cover why you should choose a listing plan that's designed to attract multiple offers. Here are the 4 main ways multiple offers will benefit your sale. 

4 advantages of multiple offers

#1: Competing offers give you leverage to negotiate the highest possible price. When buyers compete for your listing, you have the negotiation advantage. You'll get the highest market price when you negotiate with all parties and allow buyers to compete for your listing.  

#2: Multiple offers help you negotiate the best terms. Your odds of receiving

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On a country road between Hwys. 73 and 89 in northeastern Dane County is a beautiful farm house looking for someone new to call it home.

Situated in a hill overlooking 17 acres of woods, fields, a creek, and multiple outbuildings, the property at 501 Muller Road in the town of York is sure to catch your eye -- especially with its gray exterior set off by a white wraparound porch and balcony.

But that's not what it looked like -- or where it was -- when it was built nearly a century ago.

Home sellers Dianna and Mike McMaster share their story of saving, relocating, and updating this special Sears kit house, which has "great bones" and tons of character.


Up until 2001, the house had been located on Egre Road in the town of

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If someone asked me to go for a 2.4-mile swim, 112-mile bike ride, and 26-mile run, I'd maybe be able to over the course of a year. Or two. 

And yet thousands of triathletes from around the world are about to accomplish that feat in just one day. They've been training for the Ironman Wisconsin, which returns to Madison on Sunday, Sept. 10.

There are plenty of ways to enjoy the event without actually signing up, but you may still break a sweat.

Cheer them on!

Whether or not you personally know an Ironman, tens of thousands of fans show up each year to cheer them on during the grueling race. It starts Sunday at 6:40 a.m. and goes all day, ending on Martin Luther King Jr. Blvd., where there will be a finish line party from 10 p.m. to

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