Stage a Vacant Home? You Betcha!

Posted by Dan Miller, REALTOR on Sunday, February 24th, 2013 at 7:33am.

If you've been searching the internet for Madison real estate, you've seen plenty of listings for vacant homes and condos. Yes, some of these units are foreclosures. The problem with many vacant home listings is they often present as a foreclosure, even if they are not! Bland photos with no color. And no online video tours. What it is that makes these homes special? That can be hard to discern from the listings themselves.

The good news for the vacant home owner is that great staging requires only a small investment, and the results are worth every penny and more. The goal of staging a vacant home is to give the home some color and life so the listing photos capture the attention of online buyers. Great photos generate more showings; more showings deliver a higher price and a quicker sale.

Here's an example from our condo listing at 3001 Stratton Way on Madison's southwest side, which our real estate team sold in late November of 2012.

Picture of living room before staging:


Picture of living room after staging:


Picture of dining room before staging:


Picture of dining room after staging:


With only a few pieces of furniture and a few simple accessories, this unit was transformed from a run-of-the-mill vacant condo to to a warm and inviting home. The staging led to some impressive, bottom line results. And our mission was accomplished after only one month: an accepted offer of $166,000 from a list price of $169,900. You wouldn't know it from the listing photos and the online video tour, but this condo was a foreclosure!

Need advice on how to sell your Madison area home quickly and at a high market price? Contact us online or call us at 608-852-7071 for your complimentary home selling evaluation.

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
1619 Monroe Street #1, Madison, WI, 53711

Leave a Comment

Format example:
Format example:

Sign up for email updates