Quality always sells

It wasn't too long ago that you could sell your home without much fuss at all. You didn't need to address deferred maintenance or repairs. You didn't have to worry about cosmetics or staging. And you didn't need to mess with marketing. For awhile, it seemed all you really needed to do was take a few iPhone photos, choose whatever price you wanted, and load your listing onto the MLS. And then, wait for the offers to roll in. 

Well those days are pretty much over.

Now, many sellers are learning that buyers have become much more selective than they were just a few months ago. And that preparation and attention to detail matter. The repairs and maintenance. The cosmetics and staging. The photos and marketing. The pricing and negotiation. All of it matters.

So, consider two sellers

Each with identical homes, except that Seller A has decided to invest in their sale, while Seller B has not. Seller A has hired a few professionals to touch up the interior with fresh paint; update a few light fixtures; clean the carpet, house and windows; spread mulch fresh around the yard; and power wash the siding. And of course, Seller A has chosen to have their home professionally staged and professionally photographed from top to bottom. 

When both of these homes hit the market

Seller A's home will sell much more quickly than Seller B's home, and very likely for tens of thousands of dollars more. And it's all due to the simple fact that quality always sells. Buyers respond to beautiful marketing, and buyers compete for the beautifully-presented home.