Thinking of selling your Madison home or condo? It's a seller's market this year and prices are rising. With lower inventories and increased demand, many Madison area sellers are learning they can win back much of their equity that was lost during the real estate downturn.
So how can you knock your sale out of the park? Below are 5 ways you can maximize your selling price in this year's market. The first two tips focus on market analysis. The last three tips involve specific marketing strategies.
5 Tips for Selling at a High Market Price
- Know the months of inventory in your neighborhood. Your listing agent can assist you with this when he performs your market analysis for you. Neighborhoods with low months of inventory are prime locations for

Thinking of building a new home in Madison, Wisconsin? You're not alone. Housing starts in the Madison area are up by more than 75% through the first two months of 2013. And we see the trend toward more home-building continuing throughout the year.
"March Madness" has descended upon Madison, Wisconsin. That means plenty of hoops action at the Kohl Center. The boys state basketball tournament begins this Thursday at the Kohl Center, followed by the girls state tournament next week at the Resch Center in Green Bay. Bucky will also be playing his heart out, hopefully into the later rounds of the NCAA tournament.
Getting ready to sell your Madison area home or condo? There are many different factors that will influence the success of your real estate marketing plan. One of the most important of factors is how your home presents online. Remember, over 90% of all buyers first learn about a listing by viewing it on the internet, and the number one reason buyers use the internet is to evaluate a listing's aesthetic appeal.
The houses for sale on the north side of Madison offer the most home for the money compared to the real estate in any other side of town. As you'll see from the graph below, the north side "price per square foot" for single family homes was only $93 in 2012. This represents a 27% decrease from the peak year of 2006, when the average was $128 per square foot.
Many Madison area home buyers gravitate toward bank owned properties and short sale listings. In the right situation, an REO or short sale property can offer the prospective buyer an incredible value. We've assisted many clients with their purchase of a foreclosed home or condo, and we've seen our buyers achieve some amazing deals. But there are some caveats related to buying foreclosures in Madison. If you've been thinking of buying a distressed property, here are five things for you to keep in mind.
Searching for a Madison home or condo? Our new polygon search tool allows you to customize your property search according to the boundaries that you define on our MLS map.