A well-conceived Facebook ad can drive a ton of traffic to your listing. For example, we recently placed a Facebook ad for our newest listing in Parkwood Hills. The ad produced these results:

• 4,276 Facebook feed impressions
• 591 photo clicks
• 174 clicks to view the listing and open house ad on our website

We used the ad as part of our "coming soon" marketing to drive buyers to our upcoming open house. Over 50 parties attended the open, and less than 2 days later three great offers were on the table.

This Facebook ad drove some great traffic to our listing. Here are a few tips for creating your own Facebook ad for your upcoming sale. 

5 Tips for Using Facebook to Attract Buyers to your Listing

1) Use the ad as part of a coming soon

Properly executed a "coming soon" listing offers several big advantages over a traditional real estate listing. Below are three reasons why you and your agent should consider a coming soon listing as you prepare for your upcoming sale. Your listing will get more exposure, more showings, and more offers when you add a coming soon listing to your marketing plan. 

3 Advantages of a Coming Soon Listing

1) A coming soon listing maximizes your home's exposure to the market by advertising your property well before it's ready for showings. Your listing can be placed on the MLS, Zillow, and classified ad websites. Visually-appealing ads on Instagram and Facebook can be very effective. A yard sign and post cards can also be used to promote your listing during

Looking for a simple formula for a successful sale? Our clients who follow these 6 steps have tremendous success getting their properties sold quickly and for top-dollar. Preparation, planning, and teamwork make the home-selling process go smoothly. Your home stager, photographer and listing agent are 3 key partners in your sale.  

Six Steps for a Successful Sale

1) Meet proactively with a professional home stager and begin working on your staging plan several months before you need to sell. We recommend Debbie Lea from Showcase Home Stagers. She's the best in the business.  

2) Implement low-cost, high-impact cosmetic improvements that dramatically improve your home's mass appeal. Your stager and your real estate agent can offer guidance on

We just updated our home and condo selling statistics for the 2016 sales year and compared our results to the MLS average in Dane County.

On average our listings sell for the full list price within 15 days of being on the market. 

The results validate a few of our key philosophies:

• Focus on communication. The home-selling process goes smoothly with regular and open communication. 
• Focus on improvements. We identify low-cost, high-impact projects that help you sell quickly and for top dollar. Then we refer you to reliable contractors who complete your projects at a fair price. 
• Focus on preparation by connecting you with the best stager in Madison, Debbie Lea. We pay for all of your staging costs and give you all the time you need with

Our vacant home listing at 8127 Broadmoor St is selling today, thanks in large part to the staging professionals at The Cozy Home. The Cozy Home offers turnkey staging services which transform the "bland" empty home into a "grand" MLS listing that motivates buyers to act quickly. Below are a few "before" and "after" shots which demonstrate the positive impact of staging provided by a professional. 

Living Room Before Staging

Living Room After Staging

Dinette Before Staging

Dinette After Staging

Bathroom Before Staging

Bathroom After Staging

Looking for a full-service, customized marketing plan that goes the extra mile? Contact us for a complimentary consultation. We'll work with you to develop an

When homes are prepared to list, it's always important to consider the condition of the walls. A fresh coat of paint can work wonders for the overall look and feel of your property. Doing this is easy, and quick to complete. While it's true that most people can grab a brush and paint a wall, sometimes hiring a professional can pay off in big ways. Phil McClarey of Integrity Painting Services offers several reasons to consider hiring a professional team:

1. They can spot correct: Have you ever tried to brush over just one spot, only to find that the wall is splotchy once it dries? A professional painter is experienced with problem spots, and often can cover them without repainting the whole room. McClarey's team can also repair blemished woodwork,

How do you sell a listing? It starts with an online showing, where potential buyers look at the photos you've posted, and determine if it's worth their time to come in person. Debbie Lea of Showcase Home Stagers knows this well. She works with each of our clients to transform their space, and make their homes truly photo-ready. It's not as simple as just making the rooms look nice. Debbie looks at the potential angles for photographs, and prepares each room to shine.

"People are shopping for an experience. They want to imagine themselves hosting friends, throwing a party, or relaxing in the quiet spaces of their new home. You can arrange the items in your home to help tell that story," she says.  When staging a room, Debbie looks for opportunities to

Do you need to sell your current home in order to buy another? Are you wondering how you can compete against other buyers who don't have a home sale contingency? Do you feel overwhelmed by the tasks in front of you?

Whether your goal is to "down-size" or "up-size", you and your agent can make it happen by putting a proactive plan in place. Read on to learn our seven tips for selling and buying at the same time. By following these tips you'll be taking the necessary steps that will get you into your dream home. 

7 Tips for Selling and Buying at the Same Time

Tip 1: Work proactively with your real estate agent so you're ready to sell your home as soon as you find the home you'd like to buy. This means getting your home staged and having your

In the month of December our real estate team helped 3 different clients sell their home and buy a new home on the same day. As you'll see below, each client took a unique approach to making their home purchase happen. The common element among all 3 clients was each one worked proactively to implement a specific, well-thought-out plan. See below to learn how each client sold one home in order to buy another.  

Client One: Creating a Plan A and Plan B

Our clients Jeff and Patsy wished to sell their home in Waunakee in order to buy a new construction home in Madison. We were confident we could accomplish this by selling their current home quickly and scheduling it to close on the same day as their purchase. Just in case, Jeff and Patsy put a

All of the photos below come from our 2016 listings. Each picture offers a great example of how professional staging and professional photography can work together to create a killer listing. These photos come from both upscale and modest homes, and from homes large and small. No matter what kind of home you have, you can have killer listing photos, too. 

A special thanks to Debbie Lea from Showcase Home Stagers, who shares her expertise with all of our listing clients. These listing photos wouldn't be possible without her expertise and guidance. Remember, we offer Debbie's consultation free of charge when you hire us to sell your home. 

Kitchen and Dining Room Photos

Living Room Photos