Amazing things happen for our clients when everyone does their part to contribute to a successful sale, and Chris Venden's recent listing in Fitchburg offers another excellent example.

It all began with the right plan.

Chris's customized marketing plan included professional staging by Debbie Lea, professional photography and aerial photography, and professional video and aerial video -- among many other elements. Then Tracy Kapela from our marketing team contributed the floor plan and home brochure. When the home hit the market, Chris's plan worked to perfection, attracting multiple offers, and one buyer in particular who was willing to write a very clean offer and for an incredible price. 

Do you have high expectations for your home or condo

We LOVE helping you create a beautiful listing. When all is said and done, we want you to feel proud of your presentation and feel a sense of excitement when your property makes its splash on the open market. 

Alan Feder's recent listing at the historic Das Kronenberg Condominiums offers an excellent example. Great planning and teamwork were the keys to success for this condo -- which received 7 competitive offers and is selling for an amazing price. 

It all began with staging

Alan and Shelley Lazzareschi staged the condo beautifully, which allowed Tracy Kapela to perform her magic with her camera. Tracy also created the floor plan and marketing materials that highlighted the key features of the condominium and the history of the property.

Would you trust your realtor enough to give them the keys to your home and have them manage every aspect of your sale for you? This is what many of our clients ask us to do when they're in need of extra care and support. For example: 

Maureen Moran

The owner of this westside home accepted a solid offer after receiving 14 in total. But for nearly a year leading up to the sale, Maureen Moran was in constant contact with the seller, guiding him through his down-sizing efforts and helping him address important repairs. With over 30 years of memories in his home, Mr Seller relied on Maureen for her constant, ongoing support as he prepared his home for the market. 

Dan Miller

For this near west side sale, Mr Seller had already relocated to

If you're planning to sell your home in 2022, one of the best things you can do prior to putting your home up for sale is complete the painting projects that will make your home shine when it hits the market. Based on our experience, painting a home is an inexpensive investment compared to most other projects, and it always benefits the sale.

Of course, who you hire for your painting work can make all the difference. If you're in need of a reputable painting company, we recommend giving Five Star Painting a call. We've been receiving a lot of great feedback from our clients, our team members, and our stager about their professional and reliable staff. And everyone reports that the quality of their work and communication have been excellent.

The month of December is upon us, which means it's time for our annual real estate predictions. Below we've identified 8 key real estate trends for the coming year. For a look back at last year's predictions, check out this article from our blog. 

Our 2022 Madison real estate predictions

 #1: Demand will be strong in 2022 and for the long-term. 

Dane County is already the fastest-growing region in the state, and we expect this trend to continue for the foreseeable future. Retirees, who have the freedom to live anywhere, will choose Madison for its variety of amenities and access to good healthcare. Employees, who have the flexibility to work remotely, will relocate to Madison for the same reasons. Out-of-state investors will continue to

As many of you know, we offer Debbie Lea's staging services free of charge when you hire us to sell your home. Over the years we've developed a fantastic partnership with Debbie and a strong appreciation for all that she does for you and our team. In this season of gratitude, we'd like to share with you a few of the reasons why we're grateful for our partnership with Debbie.

Why we love working with Debbie Lea

#1: Debbie is kind and thoughtful with her approach.

If you're like most homeowners, you will feel a little anxious and overwhelmed when you think about preparing your home for sale, and Debbie gets this. Debbie will help you envision your home's potential and give you a sense of confidence as she transforms your property into a

Congrats to our clients at 6713 Colony Drive who recently received a very quick, strong and clean offer for their home! Their success was due in large part to their commitment to the staging process, under the guidance of our stager, Debbie Lea, and listing agent Alan Feder. Working together as a team, our clients, Debbie and Alan set the stage for some amazing listing photos that were the key to this successful listing.

Killer kitchen photos

These shots show off the character and quality of this thoughtfully designed kitchen. 

Gorgeous family room photos

These pics display all of the natural elements in this unique and beautiful family room. 

Alan's plan included beautiful exterior shots, too.

These photos

It's been a crazy year for real estate, especially for buyers who entered the fray this spring. So many buyers were forced to endure bidding wars earlier this year, with sometimes as many as 20 or more other buyers competing for the same home. A lot of buyers ended up feeling discouraged and burnt out, and some put their homeownership plans on hold. This was especially true for buyers who needed to sell their current home in order to buy a new one. They felt that they just couldn't compete with a home sale contingency. 

Reasons for optimism this fall

If you are one of those discouraged buyers we want you to know that there is hope for you this fall. That's because the market has cooled since this spring, and were are seeing more balance as we

Over the years we've had the pleasure of photographing some amazing kitchens! Here are a few of our favorite kitchen shots from the last few years. Thanks to our stager, Debbie Lea, and to our marketing team for making these photos possible. And of course, thank you to our wonderful clients!

350 S Hamilton St #204

350 S Hamilton St #901

927 Rumley Run

1110 Red Tail Drive

1880 Deer Haven Trail

3080 Yarmouth Greenway

2205 Town Hall Rd

4322 Rolla Lane

5035 Enchanted Valley Rd

Are you in search of your dream kitchen? 

We can help you find and buy your next home that comes with your dream kitchen already built. Give us a call and tell us about your dream home. We'll work closely with you and

While many of our clients live in the homes they are selling, we also work with out-of-town owners who are ready to let go of their investment properties or second homes. We are proud to offer sellers -- whether they’re nearby or far away -- peace of mind during the entire process. 

For example, when LouAnn H. chose our team to sell her Jamestown Newbury condo, she entrusted us with her keys and we took care of the rest. Agents Jake Johnson and Dan Miller collaborated to co-list the 2 bed/1 bath property, which had multiple offers and sold above asking price. 

2150 Allen Blvd #1, Middleton

Listed for $145,000 and sold for $150,000 -- $5,000 above the list.

Rather than having LouAnn spend two hours driving one way to open up her condo for