We LOVE helping you create a beautiful listing. When all is said and done, we want you to feel proud of your presentation and feel a sense of excitement when your property makes its splash on the open market. 

Alan Feder's recent listing at the historic Das Kronenberg Condominiums offers an excellent example. Great planning and teamwork were the keys to success for this condo -- which received 7 competitive offers and is selling for an amazing price. 

It all began with staging

Alan and Shelley Lazzareschi staged the condo beautifully, which allowed Tracy Kapela to perform her magic with her camera. Tracy also created the floor plan and marketing materials that highlighted the key features of the condominium and the history of the property.

In 2021 the Mad City Dream Homes team learned more about the initiatives of the local group - Own It. Own It’s mission is to empower, educate and guide Black families in building household wealth through education and real estate homeownership. We do this through advocacy, education, and addressing systemic racism in real estate, banking and financial industries. 

Own It offers families, staff, and alumni at One City Schools education programs and down payment assistance to use towards the purchase of a home.  

As real estate professionals we are learning more about how systemic racism is embedded in our industry and how it impacts the wealth gap. Our team is contributing our time and resources to Own It -- Ann Raschein and Samantha Haas are key

We're still in the middle of the winter season, but 2022 is already proving to be another fast-moving market here in the Madison area. That's why working with the right team of realtors can make all the difference when it comes to buying your dream home in 2022.

How can our team help you buy with confidence in 2022?

1) Availability for showings and offers

When you buy with Mad City Dream Homes, our entire team of agents is here to serve you. This means you won't miss out on viewing a home because your lead agent is unavailable to show it to you. If your primary agent is unavailable when you need to see a property, one of our other full-time professionals will step in to capably assist you. The same goes with writing an offer. As needed, we'll

Have you ever thought about launching your own business? Would you like to live your life more intentionally by giving back to your community? Perhaps you’d like to build more health and wellness into your daily living? Or maybe you’d like to tap into your creative side? 

The American Family DreamBank

The American Family DreamBank will help you explore all of these areas of life and much more. The DreamBank offers free, live events that are designed to help you lead a better life. Plus, dozens of recorded events are available on-demand. You can even join a larger community of like-minded people and receive coaching that’s focused on helping you reach your goals. 

The DreamBank is a great example of a company using its resources to benefit the

This year is already shaping up to be another very active market in the Madison area. Supply is low. Demand is high. And competing offers are occurring more frequently now that we're on the other side of the holidays. Here's our first market update in 2022 covering all of the latest single family home trends in Dane County.

New listings

New MLS listings in 2021 registered the lowest annual total since the year 2000, while the 175 new listings in December was the lowest total on record for the month. A lack of fresh supply is creating a very favorable market for sellers in early 2022.

Accepted offers

Buyers continue to gobble up homes almost as soon as they hit the open market. More listings went under contract in December (261) than

Working in the world of real estate is full of surprises. With each new client we serve, we're always encountering new situations and new learning opportunities. On top of this the market is always changing. Tools and technologies are constantly evolving. And our field is becoming increasingly competitive. 

The biggest surprise of all

But for a new realtor on our team, their biggest surprise has nothing to do with clients, the market, technology, or competition. Their "big aha" is how much generosity and support they receive from the rest of the team.

We live in a hyper-competitive world, and real estate agents tend to be highly competitive people. Which is what makes working on our team such a unique experience. When you work at Mad City

As we officially close the books on 2021, we’d like to share with you a few of the key lessons we’ve learned in the last year. Here are 5 of our biggest lessons from 2021 that will shape how we serve you in 2022. 

Our 5 big lessons from 2021

We’re all craving connection. As our society opened up again in 2021, it became crystal clear to us just how much we missed our personal interactions with our friends and clients. The pandemic has been such an eye-opener for us. No matter what happens with the pandemic in the years ahead, we’ll always be focused on serving you and connecting with you on a personal level. 

It’s okay to fail. Failures can help us grow when we choose to reflect on our missteps and use them as teaching moments. We’ve

Would you trust your realtor enough to give them the keys to your home and have them manage every aspect of your sale for you? This is what many of our clients ask us to do when they're in need of extra care and support. For example: 

Maureen Moran

The owner of this westside home accepted a solid offer after receiving 14 in total. But for nearly a year leading up to the sale, Maureen Moran was in constant contact with the seller, guiding him through his down-sizing efforts and helping him address important repairs. With over 30 years of memories in his home, Mr Seller relied on Maureen for her constant, ongoing support as he prepared his home for the market. 

Dan Miller

For this near west side sale, Mr Seller had already relocated to

As small business owners we have the freedom to choose our values, and then we have the responsibility to live by them. And one of the responsibilities that we are choosing to live by is our belief that we are here to create good jobs for great people.

So, what is a good job? 

Ask ten different people and you'll probably get ten different answers, but for us a good job really comes down to 4 key traits. 

#1: A good job is one where we are encouraged to grow throughout our whole career.

When we choose to lean into our unique talents, and when we commit to daily and lifelong learning, we experience a level of accomplishment that we never imagined possible. We experience amazing, life-changing benefits when we set high standards for ourselves

If you're planning to sell your home in 2022, one of the best things you can do prior to putting your home up for sale is complete the painting projects that will make your home shine when it hits the market. Based on our experience, painting a home is an inexpensive investment compared to most other projects, and it always benefits the sale.

Of course, who you hire for your painting work can make all the difference. If you're in need of a reputable painting company, we recommend giving Five Star Painting a call. We've been receiving a lot of great feedback from our clients, our team members, and our stager about their professional and reliable staff. And everyone reports that the quality of their work and communication have been excellent.