We've covered previously how you and your real estate agent can use creative techniques to find and buy an unlisted property. These strategies include calling and sending letters to home owners in your preferred locations. Done in the right way, both methods work extremely well. Both afford you the opportunity to find the right property, negotiate with the owner, and close on your new home without any competition from other buyers. In this market of low inventory and high demand, both strategies give you a big advantage over the competition. Not only that, buying an unlisted home is a bit of an adventure and can be a lot of fun. 

A good old-fashioned postcard offers another creative avenue for finding and buying an unlisted property. A strategically

We recently posted on how you and your buyer agent can collaborate to find an off-market property before the general public knows it's available for sale. Blanketing a neighborhood (or condo development) with a personal letter is an excellent strategy for beating the competition to a great home in a popular location. 

Another effective method is to ask your agent to call the households in your preferred neighborhood. Similar to the personal letter, an effective phone call campaign allows you to connect with property owners who are planning to sell in the near future. Here are a few tips for a successful phone call campaign, which we've learned through trial, error, and on-the-job education.

Five Tips for an Effective Phone Call Campaign

1. Your

Housing inventory is much lower than it used to be - and demand is much higher - so for some buyers finding the right home can be a real challenge. In some neighborhoods the competition for homes is fierce. A well-priced listing in a popular neighborhood can sell within days (or sometimes even within hours) and with multiple competing offers.

However, there are a few different strategies you and your buyer agent can use to beat the competition to a great home in your preferred location. One very effective method is to deliver a letter to every home in your target neighborhood.

A personal letter offers a great way to reach home owners who are planning to sell but who have not yet put their home on the open market. 

As an example, our real estate

When is the best time to buy a home in Madison? Conventional wisdom says to buy in the springtime. Year in and year out our local real estate market is busiest during the warmer months and slowest during the winter holiday season. There are many in the real estate industry who refer to this time of year as the "REALTOR Holiday", which runs unofficially from Thanksgiving Day through New Year's Day. 

The spring and summer months are the most popular times for buying in our market, but there can be some challenges that come with buying during the peak season. Shopping in the spring or summer market means you're competing with many other buyers at a time when homes are selling very quickly. If you don't act quickly yourself, you could lose your ideal