Open Houses that SELL
There are many great ways to advertise an open house and ensure a large turn-out from qualified buyers. Effective open house advertising always begins with proactive and aggressive internet marketing. At Mad City Dream Homes, we advertise your open house well in advance of your open date so your listing receives maximum exposure to the home buying public. This means we advertise your open house on the MLS, where it is then syndicated to thousands of local and national web sites. In addition to the MLS, we also leverage social media, blogging, and online classified ads to advertise your open house.
Using Post Cards to Promote an Open House
In the right neighborhood an effective post card campaign will drive several dozen people to your open. Post cards are an excellent marketing tool for high "word of mouth" neighborhoods, where the residents are frequently recruiting their friends to the area.
More Open House Ideas
Another great method is a coordinated, neighborhood-wide open house event. Our real estate agents frequently organize coordinated neighborhood events, with many different agents holding their homes open at the same time. The collective marketing from all participating listings leads to a great day of traffic and more exposure for every home on the tour.
Yet another strategy is to withhold all showings until the time of your open house. For example. let's suppose your listing goes live on the MLS on a Wednesday. Even though your marketing begins on Wednesday your first showings will not be allowed until the beginning of your Sunday open house. This tactic creates a pent up demand for your listing and drives multiple buyers to your open. It also creates a sense of urgency for the serious buyer who attends your open and sees the many other buyers in attendance. In the best case scenario, it can motivate multiple buyers to write an immediate offer to purchase.
We're big believers in open houses!
A weekend open house makes it easier for buyers to see your property, including those serious and motivated buyers who are working with a buyer agent. Open houses also offer a great avenue for "word of mouth" advertising, where neighbors recruit their friends to your neighborhood. Contact us online or by phone at 608-852-7071 to discuss more marketing ideas for your home.