In this real estate careers topic we cover why we're heavily invested in content marketing. What is content marketing? It's our commitment to continuously share useful real estate information with clients and the general public.
What types of content do we share?
We share a lot, including:
Community, neighborhood, and condo community profiles.
Content marketing benefits our business in 5 main ways:
#1: It helps us attract new clients. We've learned real estate consumers appreciate this approach. It's different from what most other agents offer, and it builds trust and credibility with future clients.
#2: It helps us stay in touch with past clients. We regularly feature our content in our monthly newsletter and e-newsletter. These high-quality touches keep us top of mind with clients and help us grow our referral business for the long-term.
#3: It helps us educate current clients. Many of our current clients use our market reports and blog content to make more informed decisions about buying, selling, and investing in real estate.
#4: It keeps us sharp and on top of industry trends. We're on top of the market and the latest buying and selling trends because we're always writing about them.
#5: It improves our online presence. Our website is highly-ranked by Google and other search engines because it is continuously refreshed with good content.
Content marketing is about having a contribution mindset
Content marketing supports our goal of always serving with a contribution mindset. Our daily focus on adding value through content offers a great return on investment. It requires a strong focus and a big time commitment - but the pay-off is tremendous. It's a big reason why we're growing our referral business year-after-year.
Do you have a contribution mindset and a strong commitment to customer service? We're always on the look-out for the next person to join our real estate team. To learn more about our team, check out these 8 ways we're growing our business. Contact us anytime you'd like to speak with us and learn more about the career opportunities at Mad City Dream Homes.
This article is published courtesy of: Dan Miller, REALTOR Mad City Dream Homes & RE/MAX Preferred