The power of virtual staging

Posted by Ann Raschein on Tuesday, April 5th, 2022 at 9:42am.

We often talk about the power of staging and the value that we put on making homes picture-ready! But sometimes it just isn’t possible to leave furniture and other decor in a property for the sale. In these situations we often utilize virtual staging, which involves adding these items into a digital photograph using a computer program. 

Our very own photographer and graphic designer, Tracy Kapela, uses her expertise and keen eye for detail to help prospective buyers visualize what a home could look like if it was occupied, in a very stylish way. 

Check out the difference in this before and after photo -- from stark to spectacular!

We upload the vacant photos next to the virtually staged images to give buyers both perspectives when they are browsing our listings online.

If you are thinking about selling your home, reach out to one of our Mad City Dream Homes agents to learn more about our marketing plans and the tools used to attract more buyers to your home! 

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