Staging a Vacant Home, Virtually: Before and After Photos
by Sara Ifert
on Monday, March 2nd, 2020 at 11:17am.
A staged home sells much faster than a vacant home, because it helps buyers imagine their belongings and lifestyle there. Sometimes, staging a home is not possible when the home has been vacant for some time. That was the case with a recent condo listing. The sellers were not living in the area, and their daughter had been living in the condo. After she moved out, they were ready to put the condo on the market.
Maureen Moran met with the sellers to see the unit. The unit was nicely maintained, but had the risk of presenting as bland or too small because it was empty. Based on the price point, it wasn’t financially feasible to furnish the unit before putting it on the market. Maureen suggested virtually staging the condo. Our team took photos of each of the rooms from various angles and then selected which rooms we wanted to stage.
Then, we submitted the photos to Box Brownie, a virtual staging company that we work with from time to time. Maureen was able to choose the style of furnishings that would work best with the listing, such as traditional, farm house, or contemporary. She was also able to request which pieces needed to be in each room, like a sofa, artwork, rug, or lamps. Within 24 hours, Box Brownie sent back the virtually staged photos for our listing.
Living Room Before and After
The living room looked like a blank slate before, and it was hard to imagine where the furniture would go. After virtual staging, the fireplace became the center of attention thanks to the placement of the furniture. The plant, rug, and framed prints add a cozy vibe to the space.
Dining Room Before and After
The addition of a large dining table and chair set in the dining room gives the impression a big space in the virtually staged photo. It also helps give a sense of purpose to the room.
Master Bedroom Before and After
The master bedroom didn’t inspire much emotion in the before photo, but with the addition of bedroom furniture, cozy accessories, and lighting, it takes on the relaxing ambiance that many buyers are looking for. The use of multiple seating areas makes the space seem even larger.
Second Bedroom Before and After
The second bedroom risked looking small in its vacant state, but adding bedroom furniture and accessories to the photos helped buyers see that their furniture would likely fit in the space.
A Listing With Results
The listing included both the virtually staged photos and the photos of the vacant unit, so buyers would not be surprised when they arrived at a vacant unit for their showing. At the open house, buyers were clear about the size of the unit and could imagine their furniture in the space. The virtually staged photos made a significant difference to the listing.
The sellers received four offers, and it sold $2,500 above asking price in just six days.
The eventual buyer of the unit had seen other units in the building. They said they were more confident making an offer on the condo because it has been virtually staged, making it easier to imagine how their belongings would look once they moved in.
Since staging is so important when selling a home, we're excited to have another option for sellers to help their listings stand out from the crowd. Are you looking to sell your home this spring? Schedule a meeting with us and we'll help you prepare a listing that's poised to sell.