Selling Tips

Selling Real Estate in Madison & South Central Wisconsin: Property Selling Tips

Found 282 blog entries about Selling Tips.

If you're in need of a realtor who will help you transform your home into a beautiful, showcase listing, then Shelley Lazzareschi is your agent. Working alongside the amazing Debbie Lea, Shelley has earned a reputation for generously sharing her staging expertise with her home-selling clients. And just as generous, Shelley shares her expertise with all of us on the Mad City Dream Homes team. 

The results are eye-popping photos like the ones below. And it's photos like these that attract and motivate buyers to write some really sweet offers. Here are just a few of our favorite listing photos from Shelley's home staging portfolio. 

Staging by Shelley Lazzareschi

Bedroom Staging by Shelley Lazzareschi

Bedroom Staging by Debbie Lea

Dining Room Staged by Shelley Lazzareschi

Downtown Condo Staged by Shelley Lazzareschi

sun room staged by realtor Shelley Lazzareschi

Bathroom Staging by Shelley Lazzareschi

Exterior Staging by Shelley Lazzareschi

outdoor spaced staged by Shelley Lazzareschi

At Mad City Dream Homes, sharing our expertise is what

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Almost certainly, you can earn a nice return on your investment by selling your home in 2022. But how do you earn an amazing return on your investment? Really, it depends a lot on how much your realtor (or realtor team) invests in you. 

investing in you and your home sale

Three ways a professional invests in you:

1) Investment of time and attention

We’re big believers in taking a proactive approach to your sale, which usually begins a few months before your home hits the market. We do this by helping you stage and prepare your home so it pops for your ideal buyer. We help you understand your market and price your listing to generate immediate traffic. And of course we collaborate with you on a negotiation strategy that rewards you with a wonderful return on your investment.  

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The number of real estate agents is sky-rocketing in Wisconsin. According to the National Association of Realtors, realtor membership in our state has grown by 43% over the last 9 years. With just over 90,000 sales in the state last year, this means there were about 5 sales per agent in 2021. 

sea of real estate agents

Putting the numbers in perspective 

While the average realtor serves about 5 clients in a year, our team members averaged 25 clients served in 2021.

Does serving more people necessarily correlate with providing better service? We don't think so. But if you were to ask any member of our team, they would tell you that serving more clients comes directly from our full-time commitment to our profession. In other words, because we're fully-committed to our

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Amazing things happen for our clients when everyone does their part to contribute to a successful sale, and Chris Venden's recent listing in Fitchburg offers another excellent example.

5229 Dommers Drive for Sale

It all began with the right plan.

Chris's customized marketing plan included professional staging by Debbie Lea, professional photography and aerial photography, and professional video and aerial video -- among many other elements. Then Tracy Kapela from our marketing team contributed the floor plan and home brochure. When the home hit the market, Chris's plan worked to perfection, attracting multiple offers, and one buyer in particular who was willing to write a very clean offer and for an incredible price. 

Do you have high expectations for your home or condo

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We LOVE helping you create a beautiful listing. When all is said and done, we want you to feel proud of your presentation and feel a sense of excitement when your property makes its splash on the open market. 

Alan Feder's recent listing at the historic Das Kronenberg Condominiums offers an excellent example. Great planning and teamwork were the keys to success for this condo -- which received 7 competitive offers and is selling for an amazing price. 

Das Kronenberg Madison WI

It all began with staging

Alan and Shelley Lazzareschi staged the condo beautifully, which allowed Tracy Kapela to perform her magic with her camera. Tracy also created the floor plan and marketing materials that highlighted the key features of the condominium and the history of the property.

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Would you trust your realtor enough to give them the keys to your home and have them manage every aspect of your sale for you? This is what many of our clients ask us to do when they're in need of extra care and support. For example: 

Maureen Moran

The owner of this westside home accepted a solid offer after receiving 14 in total. But for nearly a year leading up to the sale, Maureen Moran was in constant contact with the seller, guiding him through his down-sizing efforts and helping him address important repairs. With over 30 years of memories in his home, Mr Seller relied on Maureen for her constant, ongoing support as he prepared his home for the market. 

Madison West Side Contemporary Home for Sale

Dan Miller

For this near west side sale, Mr Seller had already relocated to

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If you're planning to sell your home in 2022, one of the best things you can do prior to putting your home up for sale is complete the painting projects that will make your home shine when it hits the market. Based on our experience, painting a home is an inexpensive investment compared to most other projects, and it always benefits the sale.

Of course, who you hire for your painting work can make all the difference. If you're in need of a reputable painting company, we recommend giving Five Star Painting a call. We've been receiving a lot of great feedback from our clients, our team members, and our stager about their professional and reliable staff. And everyone reports that the quality of their work and communication have been excellent.

5 Star Painting Madison WI

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The month of December is upon us, which means it's time for our annual real estate predictions. Below we've identified 8 key real estate trends for the coming year. For a look back at last year's predictions, check out this article from our blog. 

2022 Dane County Real Estate Forecast

Our 2022 Madison real estate predictions

 #1: Demand will be strong in 2022 and for the long-term. 

Dane County is already the fastest-growing region in the state, and we expect this trend to continue for the foreseeable future. Retirees, who have the freedom to live anywhere, will choose Madison for its variety of amenities and access to good healthcare. Employees, who have the flexibility to work remotely, will relocate to Madison for the same reasons. Out-of-state investors will continue to

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As many of you know, we offer Debbie Lea's staging services free of charge when you hire us to sell your home. Over the years we've developed a fantastic partnership with Debbie and a strong appreciation for all that she does for you and our team. In this season of gratitude, we'd like to share with you a few of the reasons why we're grateful for our partnership with Debbie.

Staging a Home by Debbie Lea

Why we love working with Debbie Lea

#1: Debbie is kind and thoughtful with her approach.

If you're like most homeowners, you will feel a little anxious and overwhelmed when you think about preparing your home for sale, and Debbie gets this. Debbie will help you envision your home's potential and give you a sense of confidence as she transforms your property into a

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Congrats to our clients at 6713 Colony Drive who recently received a very quick, strong and clean offer for their home! Their success was due in large part to their commitment to the staging process, under the guidance of our stager, Debbie Lea, and listing agent Alan Feder. Working together as a team, our clients, Debbie and Alan set the stage for some amazing listing photos that were the key to this successful listing.

Killer kitchen photos

These shots show off the character and quality of this thoughtfully designed kitchen. 

kitchen photo 1

kitchen photo 2

kitchen photo 3

Gorgeous family room photos

These pics display all of the natural elements in this unique and beautiful family room. 

Great Room 1

Great room 2

Great Room 3

Alan's plan included beautiful exterior shots, too.

These photos

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