It's becoming more and more common for large real estate teams, and even entire real estate brokerages, to promote their private listing programs. The pitch for a private listing goes something like this: if you're someone who's interested in a discreet sale, the team or brokerage will help you by marketing your home to their buyers.
But before you sign up for a private sale, it's important to ask two questions:
1) What are the advantages and disadvantages for you, the seller, when you sign up for a private listing?
2) And how does the brokerage benefit by promoting their private listing program?
As always, focus on the financials.
This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & Realty Executives Cooper Spransy
1619 Monroe Street #1, Madison, WI, 53711
