Many real estate teams attract new team members by offering them "leads" that are purchased from websites like Zillow and Realtor.com. Online leads can be attractive to agents because they offer the promise of a guaranteed income as soon as they join the team.
But online leads do come with two big downsides.
The first big downside is that online leads tend to be very expensive -- usually costing a few thousand dollars per transaction. And of course the second big downside is that online leads often end up being low-trust/low-loyalty clients -- due to the simple fact that they've been purchased rather than cultivated through an existing relationship.
There is an alternative to buying leads, and that is the MCDH model of cultivating positive relationships and serving clients as a team. With our team's model, each agent has the opportunity to serve clients who already know us, like us, and trust us.
Which is why we ask each new agent on our team to have their own plan for nurturing their own positive relationships. When everyone on the team embraces this approach, each individual enjoys a thriving real estate business as the team becomes stronger and more resilient over the long run.
Contact Dan if you're curious what this approach could look like for you. We're always up for meeting the person who could end up being the next great fit for our team.
** For more of our thoughts on real estate as a career, check out these articles here.
