November and December are typically the two slowest months for real estate in the Madison area. Of course, this year has been anything but typical.
Although buyer activity does tend to slow during the holidays, we're still sensing strong interest from local buyers for this time of year. For example, check out the chart below, which compares the number of new monthly visitors to our website compared to the same month of the previous year.
So far, through the first 23 days of November, our website traffic is up 20% from last year. If we use the number of new visitors to our website as a proxy for buyer interest, then interest in Madison area real estate is quite high for this time of year. Despite all of the political chaos and uncertainty in the month of November, there are still plenty of buyers in the Madison area searching for the right property. This is one reason why we believe there will be plenty of homes and condos sold during the holidays in 2020.
It's also interesting to note that our website traffic was more subdued in March, April and May -- during the early stages of the pandemic. Buyer activity was more subdued during those 3 months, too, but has since rebounded strongly.
Do you have questions about how the holiday market impacts your real estate goals?
Please reach out to your favorite Mad City Dream Homes real estate agent for a no-nonsense consultation. We're always prepared to offer you our sound guidance and advice.
