Realtors have been in the headlines (and crosshairs) lately, which led me to do a google search of the most trusted and least trusted professions. And I came across this recent study by Gallup. (Real estate agents aren't included in the 2023 study, but in 2022 they were ranked just above attorneys and just below bankers.)
According to this study, the most trusted are nurses, veterinarians, doctors, dentists, and engineers. The least trusted are politicians and people in marketing and sales.
Or put another way, the most trusted are people who are known mostly for serving and tending to the well being of others (relational), while the least trusted are people who are known more for selling (transactional).
All of this suggests to me that we can earn more trust and enhance our standing in the community by choosing to be people who serve more and sell less. When we focus a little more on taking care of other people, and focus a little less on selling our services, the word will spread, and we will earn our keep. We will be rewarded for our intentions and our efforts.
* For more articles on real estate as a career, check out our careers blog.
This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
1619 Monroe Street #1, Madison, WI, 53711
