All Blog Entries by Laura Kocum

Laura Kocum is a marketing and public relations consultant based in Madison, Wisconsin.

Found 116 blog entries published by Laura Kocum.

Frostiball 2015 Madison WIWhether it’s the grace of a dance troupe, the beauty of an orchestra’s music filling the air, an innovative story told by a theater group or the complexity of local art, Madison enjoys a vibrant arts scene.

But did you know that this collection of artists and entertainers are improving the city’s economic health?

Overture Center for the Arts brings world-renown artists to Madison, contributing to the city’s entertainment prospects, and its bottom line. It’s estimated that $10 million dollars enters the city annually as a direct result of people attending Overture’s programs. “The city benefits from an artistic scene. It’s one reason people choose to live here. It gives employers another tool for recruiting employees, and adds the “creative class” to

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Could pulling a sled help you with your fitness goals? What about an obstacle course? It’s no secret that our nation faces an obesity epidemic, and kids are included in the latest statistics. It’s with this in mind that Physicians Plus, Meriter and Madison Moms blog have joined forces. They created the Polar Dash- an annual event designed to encourage kids and their families to be active, even in the cold. On January 24, the 8th Annual Polar Dash will take place at the Meriter Monona Clinic (6408 Copps Avenue, Monona).  Kids, ages 12 and under, are invited to participate in a race, where they pull a sled (or perhaps a wagon, if the snow is melted), carrying a plush polar bear. Outdoor hula hooping, an obstacle course and bean bag toss create additional

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madison outdoor ice skatingImagine music, lights, disco balls and glow sticks. Put all of this on ice, and you have a fun and free family event every weekend at Madison Parks. Called “Groove and Glide,” the ice skating event travels from park to park throughout the winter. This year skaters can even join Bucky and the UW Women's Hockey Team at one of the events. Groove and Glide makes stops at Vilas, Tenney, Elver and Westmorland parks. Enjoy a few laps around the rink, and warm up with hot chocolate or a cappuccino. Concessions are available for purchase at every location except Westmorland, and skate rentals can be obtained for $6 for adults and $3 for skaters under age 14. After the first hour, skate rentals can be extended for $2.

The current schedule includes:


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Accountant Cindy Meicher HasenfratzWith just a few days left before the close of 2014, there are still chances to save on your upcoming tax bill. Cindy Meicher Hasenfratz, CPA, CVA and partner at Meicher CPAs, offers the following suggestions for preserving your income:

Clean out your closets

If you itemize, now is the time to make some trips to Goodwill, Salvation Army or your favorite charity.  Make a list of each item you donate, get a dated receipt, and you can deduct the fair market value of each item (their value may surprise you). You can claim up to $5000 worth of items without requiring an appraisal. The bonus- you’ll have cleaner closets!

Give, especially appreciated stock

You can also donate financially to your charity of choice. Gifts of appreciated stock provide

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gift shop monona terraceAre you struggling to buy for that person who has everything? Perhaps it’s time to step away from the crowded shopping places, and enjoy the Madison museum scene. The city offers a wide variety of museums and entertainment venues. Museum gift shops benefit local arts and entertainment, while providing a unique selection of gifts you won’t find anywhere else.

For the veteran, collector or military historian

The Wisconsin Veterans Museum gift shop has a broad selection of books, branch-specific military gifts, and Civil War collectibles. Shoppers will be surprised by the apparel- both vintage and modern styles, and the variety of options for veterans to proudly display or preserve their memories. Collectors will be thrilled by authentic Civil War

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Holiday Express and LegosHave you heard this at your house? One of the many great things about Madison is if you have an interest in a hobby or activity, there will be opportunities to share it. If you have Lego-lovers in your family, you’ll be thrilled to know that Olbrich Gardens has combined their annual Holiday Express train exhibit with the popular toy bricks! Each year Olbrich Gardens invites the Wisconsin Garden Railway Society to display model trains during the holidays. The trains vary by the day. Hundreds of beautiful poinsettias and other holiday garden themes surround the sets. This year, the surrounding villages are constructed with….you guessed it….Legos. Visitors are sure to enjoy the Victorian homes, ships, and even Star Wars themed portions of the exhibit.

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