AI and real estate

Posted by Dan Miller, REALTOR on Thursday, April 6th, 2023 at 11:48am.

Artificial intelligence will be changing the world of real estate in many different ways, with some of these changes already beginning to take shape. Here are just a few them. 

AI and Real Estate

Online content

One of the biggest changes that we'll see is an explosion of AI-generated content. News stories, advice articles, advice videos, social media posts, and online ads. It won't be long before a majority of the content that we encounter online, not just real estate content, is produced by AI. 

Administrative support

Another big change that we'll encounter is in the area of administrative support. In many cases, the online support person who schedules our property showings and answers our questions won't be a person at all. It will be AI. 

Analytics

Still another area is in the domain of predictive analytics. AI has the ability to process vast amounts of data and make inferences from it. This means in the future AI will likely be used to price a property, predict its future value, and make predictions about the larger market. 

Still, there are quite a few things that AI can't do.

For example, showing empathy and concern for a client's individual needs. Exercising intuition and creative problem-solving. And picking up the phone and calling a client when having a conversation is important. 

Which means in many ways, nothing really changes at all. We'll keep doing what we've always been doing -- which is helping you and serving you on a personal level.

So...how can we help you? It would be our pleasure to assist you with any type of real estate need, however large or small. You know how to reach us

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
1619 Monroe Street #1, Madison, WI, 53711

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