A sample condo marketing plan

Posted by Dan Miller, REALTOR on Saturday, August 31st, 2019 at 7:55am.

Every client with a home to sell has a unique property and unique goals. Because of this we treat each new listing as a unique and individual project. Our project-based approach allows us to exercise our creativity and professional judgment as we help our sellers make the most of their individual situation. 

Such was the case with our recent condo sale at Mariners Cove. Our clients lived out of state and needed a full-service team who would assume responsibility for their sale and produce a showcase listing for their property. They hired Shelley Lazzareschi to list and sell their condo, and Shelley did not disappoint. Below we share a few elements from Shelley's marketing plan, which led to the highest sales price ever within the association. 

Customized Condo Marketing Plan from Mad City Dream Homes

Our customized condo marketing plan at Mariners Cove 

Unlimited staging support from Debbie Lea of Showcase Home Stagers. Debbie is the best stager in the Madison area and has successfully staged thousands of sold homes. Here's an example of one room which Debbie staged for this listing. 

Unlimited Staging from Mad City Dream Homes 

Photography by Martin Menocal, the best real estate photographer in the Madison area. Martin is an expert at capturing the unique character of every property he shoots. 

Martin Menocal Real Estate Listings Photos 

Photos of the Mariners Cove amenities. Our photos of the community grounds helped us sell the condominium association as a desirable place to own.  

Condo Community Photography 

Aerial photography, which displayed the beauty of this unique waterfront setting. 

Professional Aerial Listing Photos 

A condo community profile page, which shared the benefits of living at Mariners Cove. Click here to download this document. 

condominium association profile page

A magazine-quality marketing piece, which thoroughly documented upgrades and amenities. You can download the full flyer here

Condominium Features Document 

A professional floor plan, which displayed this condominium's wonderful layout. 

Floor Plan for Real Estate Listing 

In addition to all of this...

Shelley coordinated minor repairs at the condo before the condo hit the market. The repairs eliminated buyer objections and helped the condo sell for the highest possible price. Shelley also implemented an aggressive "coming soon" marketing campaign which included MLS syndication and advertisements on Google, Facebook, and Instagram. Buyer activity was very brisk for this listing. As the listing unfolded Shelley's thoughtful marketing, attention to detail, work ethic, and negotiation skills culminated in a very successful sale for our clients. 

Do you need a listing agent who truly goes above and beyond? 

At Mad City Dream Homes, our first goal for your listing is to make you proud of how your property is presented to the general public. We go the extra mile to create beautiful listings that sell your home and your location while giving your property maximum exposure to the market. For more information, check out our home-selling results and client reviews on Google, Zillow and the BBB.  

This article is published courtesy of:
Dan Miller, REALTOR
Mad City Dream Homes & RE/MAX Preferred
610 Junction Road #205, Madison, WI, 53717

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