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Politics

Our opinions on the world of real estate.

There are currently 3 blog entries related to this category.

Right now there are many experts in the industry teaching agents how to capture leads and fill their prospect pipeline on demand. There are a lot of ways to go about this. Forcing registration on your website is one way to pump up the volume. “Buying leads” online is another. The basic premise is to purchase a lot of low-trust leads and put them through a systematic conversion process. The conversion process often involves placing many phone calls, emails and text messages to each lead over a period of time - until eventually a very small percentage of the leads are converted into clients. In other words, pour each prospect into a SPAM funnel until only the best ones come out. 

 

10 Days of Pain

As an example, there is one lead conversion plan in

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Our real estate team just had a web expert complete an audit of our site. There were many excellent recommendations that came out of the audit, but the recommendation to “force registration” left a bad taste in my mouth. By “forcing registration”, the auditor is recommending we require people to give up their name, phone number and email address in order to view a property listing on our site.

It was explained in the audit that forced registration is an industry best practice - because it generates “more leads”. I disagree with this practice on a number of levels, but my biggest objection is forced registration just smells and tastes spammy to me.  

 

More Leads Does Not Equal More Trust

Sure, forcing registration is an easy way to “get more

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MLS Time For ChangeYour local MLS has the most accurate and most comprehensive listing data available. But this isn't how the general public sees it. The real estate consumer is turning to Trulia, Zillow and other data aggregators for what it views as the latest and greatest listing data. Despite plenty of evidence to the contrary, there's a growing perception that these two internet giants are the best places to go for local real estate information.

The data aggregators are popular because they make price history, days on market, and other key listing data available. Accurate or not, the information on Trulia and Zillow provides answers to some very basic questions. You don't need to call or email a real estate agent to get your information. Those days are long gone.

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